Tag: achieve

How smaller companies can obtain sturdy ROI by way of digital advertising

For smaller businesses trying to compete against larger companies, nothing evens the playing field the same way as digital marketing. In fact, with a few critical resources dedicated to the appropriate marketing strategy, a smaller business can be featured above much larger companies on search engines. All you need to compete above the competition is

Advertising commerce our bodies reveal technique to realize programmatic transparency

Man analyzing data

The marketing industry’s Cross Industry Programmatic Taskforce has unveiled the first stage in its strategy to address the lack of transparency in the programmatic advertising supply chain. Branded “great news for advertisers”, the launch marks a “significant step forward” following the stark findings of the ISBA Programmatic Supply Chain Transparency Study in May 2020. The