Sydney HCM consultancy Good WFM expands world presence with subsidiaries in US, India – Companies
Jarrod McGrath (Smart WFM)
Sydney-based human capital management (HCM) consultancy Smart WFM establishes subsidiaries in India and the US to drive global expansion.
The company is also building a global leadership team, starting with the promotion of global HCM leader and behavioral technologist Rob Scott to chief operating officer.
As a service partner of the HR solution provider UKG, Smart WFM was founded by CEO Jarrod McGrath, the former founder of Presence of IT, which was acquired by Deloitte in 2019.
The company opened an office in Singapore back in 2020 and began its global moves with a successful foray into Asia.
Scott was tasked with building scalability and digital first services capabilities for customers.
Before that, he worked for Presence of IT for 11 years from 2008, initially as Managing Director for Human Capital Services and then as Global Lead for Strategy and Innovation. Before that he was Account Director at Deloitte South Africa. Since then he has worked at the Australian HR Institute and Deloitte Australia.
The company said Scott and McGrath aim to build a broader global leadership team over the next two to three years.
By expanding into the USA and India, the company aims to offer its customers worldwide “Follow the Sun” service and support.
McGrath added that it will enable the company to leverage skills from these markets to other markets. “In the US, for example, productivity is very high – especially in retail,” he said. “We can use the insights that are increasing this productivity in other markets like Australia, where productivity is falling.”
In addition, Smart WFM is starting an academy for its team, customers and partners that teaches core concepts to maximize the benefits of HCM projects.
A statement from the company said it has seen a 67 percent annual revenue growth rate and tripled its workforce over the past three years.
McGrath attributed the growth to the company’s position as a private sole proprietorship.
“Smart WFM just doesn’t have any P&L growth constraints like other consulting firms – we’ve stayed agile, grown through customer acquisition, bank factoring, and a balance sheet mindset that allows us to keep our individual property,” he said.
“This has kept competing and external interests out of the company’s development and has enabled us to maintain our employee-centric advisory approach while offering our clients modern and sustainable operating models.
“Traditional consulting firms – including the Big Five and big tech companies – fail to get out of the ‘knowledge worker bubble’ they operate in by providing services that focus on modern people’s innovation.”
