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Not many know that YouTube is the second largest search engine and therefore a vital platform for marketers as it has a lot of potential. Most of your target audiences are most likely using the platform and this makes YouTube marketing a great online marketing asset.

Most of us have spent endless hours jumping from video to video in the endless sea of ​​content available on YouTube. The platform has something for everyone, from music to drama to instructional videos. It offers all kinds of content.

What is YouTube Marketing?

The term is self-explanatory and only refers to the optimal use of the platform for marketing products or services. Use videos and ads to increase your reach by raising awareness of your products.

When it comes to video marketing, there isn’t a platform better than YouTube because of its huge user base (over a billion users), and the platform doesn’t even have competitors. For this reason, companies have invested heavily in digital video advertising in recent years.

It is inexpensive to run a YouTube channel and YouTube marketing through the platform. As long as you are producing good content and actively engaging with your audience, you should be doing it well. To help you better understand how to do YouTube marketing, we’ve covered this in detail in the next section.

10 Steps to Performing YouTube Marketing

YouTube marketing can be broken down into ten easy steps, which are listed below:

Set up a YouTube channel

Create a channel for your business on the platform using a branded account. If you use a regular YouTube account, only you can access it, but a branded account that can be used by multiple users who are authorized to access the channel.

In addition, a brand channel can also be used to power multiple YouTube channels so you can be prepared in advance as your business grows.

Get to know your audience

If you want to know how to market your YouTube channel, you need to know your audience. Marketing is all about the consumer. So this is a critical step. All of the content you create is based on your research. Use YouTube Demographics to provide you with quantitative data.

These data contain information such as For example, where the majority of users live, what age groups use the platform most often, what their preferences are, etc. Collect this data and use it when creating content.

Whatever you post there should resonate with your goal and for that you will need to learn as much about it as you can. If you already have an active YouTube channel, you can use the analytics function on the platform to determine how your content will be received by the audience.

You should also go through the comments users leave and make a note of what type of content they like the most and what they don’t.

Study your competitors

If you can’t figure out who your competitors are, you can easily look up which other companies are ranking for the keywords your brand uses. List three to five competitors and analyze their work.

Do your research based on the SWOT (strengths, weaknesses, opportunities, threats) analysis of your competitors. As you learn what exactly works or not for them, you will learn a lot that will help you market your YouTube channel.

That way, you’ll learn the pros and cons of running a channel and consider them when planning your strategy.

Go through your favorite channels

Search your watch history as well as your subscriptions and spend time watching videos. Find out what elements you liked or disliked about these videos and what keeps you going to learn more.

Always keep an eye on the trending videos section on YouTube, even if it doesn’t necessarily show something relevant to your niche. You can always find out what type of content is actively being consumed by the audience and see how companies use YouTube for marketing

Do the same with the established names in your industry and go through their content to get inspiration and learn new techniques.

Make sure your videos are optimized

Since YouTube is also a search engine, it has a ranking system based on keywords, titles, descriptions, etc. Optimization is therefore important for YouTube marketing and can be done in the following ways:

• Your titles should be SEO friendly, but don’t use clickbait as it can be very off-putting.
• Create interesting thumbnails that instantly grab users’ attention and customize them to suit your content.
• The description you write should be keyword rich. Try to use them in the first 300 characters of your description as all of these many will be visible above the “Show More” option.
• Remind your users to like, share, and subscribe to your channel.

Be very specific about your booking schedule

Consistency is key to marketing your YouTube channel. For the younger audience, YouTube has replaced television. Since they no longer consume content on television and instead use the platform, new content must be published on a specific schedule.

Therefore, be very careful when planning your schedule as it is not enough to just produce content on time. The quality is just as important. You can even use tools like Hootsuite and use scheduling tools to stay on schedule.

Optimize your channel to get more followers

Optimizing your YouTube channel can be done in the following ways:

• Make sure your profile is complete and includes all of the information
• The channel description should be written with keywords to increase visibility
• The channel icon should be a high resolution image of your logo
• Include the links to your social media platforms in your YouTube banner
• Create a stunning channel trailer to attract users
• Separate your content into playlists to make it easier for users to find what they are looking for

Test YouTube Ads

According to one report, people are three times more likely to watch an ad displayed online than on television. Use YouTube ads to market your YouTube channel and get to know your target audience, where they can effectively spread awareness of your product, service or upcoming events.

YouTube ads have been divided into four types:

• Ads that appear in the middle of the stream and can be skipped
• The ones that cannot be skipped
• Non-video ads
• Video Discovery Ads

Work with influencers

Partnering with the right influencers can improve your brand awareness and ultimately your sales, which will ultimately promote your Youtube channel as it has been found that people are 60% more likely to buy products when suggested by their favorite creators.

Research the influencers in your niche and reach out to those who have the same audience as you and convince them to work with you. Let them post product reviews, give freebies, and more to increase your reach.

Monitor your content

Track the progress of your channel using YouTube Analytics and see how your videos are performing. When posting a new video, keep the following in mind:

• The changes in your number of subscribers
• The changes, if any, in audience demographics
• Where does the traffic come from and where from (places)
• On which devices is the video played (laptop, television, cell phones, etc.)

Conclusion

YouTube marketing is not easy as many users start their own YouTube channel and YouTube is no longer just a hub for funny videos, but much more. Start working on your content yourself starting today and make sure that whatever you post there is worth the time your users invest in viewing it. However, do not put too much pressure on yourself, but enjoy the process, which is automatically reflected in your work.