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MIAMI & DALLAS – (BUSINESS WIRE) speed up their eCommerce strategies. DRAM stands for the digital revolution in alcohol marketing and the team behind the agency has a broad arsenal of experience in digital marketing and in all facets of e-commerce related to wine and spirits. The DRAM Agency is a central resource for Southern Glazer’s strategic suppliers to access digital tools and solutions, data and education related to e-commerce and the huge growth opportunities for brands in the digital market. Much like the origin of the word dram, which refers to a single whiskey, the DRAM Agency is a single source of online marketing best practices for the wine and spirits industry.

Throughout 2021, the DRAM Agency worked with suppliers of all sizes to Southern Glazer to provide access to key platforms and provide them with the tools and information necessary to maximize media impact. The agency has already run digital marketing campaigns for nearly 200 brands representing over 60 suppliers. The DRAM Agency also helps promote innovative activation opportunities by reviewing new and emerging platforms and creating avenues for testing and learning.

“With this new agency service, Southern Glazer’s will be able to provide industry-leading data and analytics, as well as media buying power to improve the efficiency of suppliers’ digital strategies and improve the proportion of shelves on digital platforms,” ​​said Nathan Mansperger, vice president, B2C eCommerce, Southern Glazer’s . “Whether a supplier is beginning their ecommerce journey or looking to take them to the next level, DRAM Agency is armed and ready to ensure that wine and spirits brands are in the best position to capitalize on ROI through digital channels and platforms to maximize. ”

As a dedicated resource or as a supplement to a supplier’s existing digital marketing team, the DRAM Agency can use activation strategies for the 4th technologies to increase online traffic and conversion for brands. Suppliers can also benefit from the DRAM Agency team’s in-depth knowledge of beverage alcohol compliance and regulation to tackle both the complexities and opportunities available for wine and liquor brands online-changing digital ecosystem.

“Southern Glazer’s has made significant investments in digital marketing, bringing in the best talent available and curating innovative e-commerce partnerships to create the strongest skills in the industry,” added David Chaplin, chief growth officer, Southern Glazer’s , add. “The new DRAM Agency offers our suppliers a unique range of services to ensure that they win at the digital point of sale and increase sales and market share across all e-retail channels.”

For an overview of DRAM’s offerings and capabilities, suppliers can email [email protected].

About Southern Glazer’s Wine & Spirits

Southern Glazer’s Wine & Spirits is the world’s leading distributor of beverage alcohol and proud to be a multigenerational family business. The company has offices in 44 states, the District of Columbia and Canada. In 2021, Southern Glazer’s was named US Best Managed Company by Deloitte Private and The Wall Street Journal, and Newsweek named Top 100 Most Loved Workplace. Southern Glazer’s urges all retail and adult consumers to market, sell, serve, and enjoy its products responsibly. More information is available at www.southernglazers.com. Follow us on Twitter and Instagram @sgwinespirits and on Facebook at Facebook.com/SouthernGlazers.