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Sinch AB, a cloud communications provider for mobile customer loyalty, has reached a definitive agreement to acquire Inteliquent, an independent voice communications provider, for $ 1.14 billion.

Inteliquent focuses on cloud communications, collaboration, unified communications and contact centers and will enhance the Sinch Communications Platform as a Service (CPaaS) offering. The acquisition is the company’s fifth in the last year.

Inteliquent supports voice communications for communications service providers and companies in North America. The API offering enables companies to acquire phone numbers and embed voice calls in their own products or business processes. It processes more than 300 billion minutes of voice calls per year and has registered more than 100 million active phone numbers.

The transaction is expected to close in the second half of the year.

In other customer experiences and digital marketing software news …

ClickDimensions acquires Eletype

ClickDimensions, a provider of marketing technology and services for Microsoft Dynamics 365, has acquired Eletype, a marketing technology company that powers marketing campaign performance. The Eletype Digital Assistant monitors the performance of website, search, social and email marketing campaigns and delivers the results with intelligent notifications to Microsoft Teams or Slack.

With ClickDimensions, which was developed exclusively for Microsoft Dynamics and created natively in Microsoft Dynamics, marketers can use marketing and CRM tools. The terms of the contract were not disclosed.

WebFindYou announces official launch

WebFindYou has launched its digital marketing platform. WebFindYou offers digital marketing functions through its SEO content and e-commerce management system.

It prides itself on “Simplified Content Marketing” which allows users to take advantage of SEO, Reputation Management (online reviews), Pay-Per-Click Optimization (PPC), SEO web design, promotion management, online surveys and web promoters Score, Marketing and Sales Reports, Ranking Reports, Data Tracking Technology, Short URL, Chat, Organic and Paid Social Media Marketing and Management, Customer Relationship Management (CRM), Email Marketing, SEO E-Commerce, One Content Management system (CMS), online directory management, video marketing and more.

SundaySky launches configurable video solutions

SundaySky, which delivers video-based customer experiences, has announced the expansion of its configurable video offering to include healthcare, retirement and residential payers. SundaySky’s configurable video solutions are designed to help digital marketers use industry-specific templates, content themes, and creative themes for modifying video elements. Digital marketers can engage, train, and engage customers through video experiences.

PureB2B launches PurePredict

PureB2B, a full-funnel lead and demand generation provider for B2B technology companies, announced the launch of PurePredict, which combines the set of intent data and synthesizes it using the company’s predictive analytics technology.

PurePredict combines intention at the contact level, social media intent triggers at the company level and consumption trends at the domain level through the following functions:

• First party intent data: Content-level content consumption and behavioral trends
• Trigger-based intent: Insights from millions of online interactions on social media, SaaS review platforms, and technology forums
• Content commitment: Identifies user and account-based content interactions across 600,000 websites and 7,000+ topics

PurePredict’s intent data capabilities take into account a prospect’s entire research journey, and synthesizing this data eliminates the false positives and promising developments that are currently flooding the intent market, according to company officials.