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Bengaluru (Karnataka) [India]Jul 16 (ANI / PRNewswire): Simplilearn, the world’s leading online bootcamp for skills training in the digital economy, and Jagran Lakecity University, central India’s premier global university, today announced a partnership to offer undergraduate students a postgraduate program in digital Offering Marketing enrolled in the MA Digital Marketing program at Jagran Lakecity University.

This PG program component, offered by Simplilearn, is created in partnership with Purdue University and jointly with Facebook and is ideal for students pursuing a career in digital marketing and looking to gain hands-on experience to become professional.

Jagran Lakecity University’s MA (Digital Marketing) program is a comprehensive, industry-integrated postgraduate program that examines the digital marketing environment from both a consumer and business perspective.

The two-year year provides an overview of various online business models and deals with techniques and technologies for digital advertising and social media marketing. A mixture of case studies, guest speakers and assignments, including real advertising data, translates theory into practice.

This comprehensive program brings together Simplilearn’s award-winning curriculum to help students acquire a range of in-demand digital marketing skills needed to launch their careers and the academic excellence of Jagran Lakecity University. With over 200 hours of applied learning and over 40 hours of self-paced learning modules delivered through Simplilearn’s highly dedicated bootcamp-style learning offering, the program provides participants with a comprehensive learning experience that covers advanced digital marketing strategies. The main domains covered include search engine optimization (SEO), social media, pay-per-click (PPC), web analytics and email marketing.

Upon completion of the program, program graduates will receive joint post graduate certification from Simplilearn and Jagran Lakecity University, as well as membership in the Alumni Association of Purdue University. Learners also receive Simplilearn certificates for individual courses on the learning path, are enrolled in Simplilearn’s Job Assistance service, and have six months of access to IIMJobs Pro membership.

All of this in addition to the final postgraduate degree from Jagran Lakecity University after completing the two-year course.

Commenting on the program, Krishna Kumar, Founder and CEO of Simplilearn said: “2020 was a turning point in history. Today the world is experiencing the “New Normal”, which is dominated above all by digitization. With both businesses and consumers accessing online platforms faster than ever before, digital marketing is at the heart of today’s marketing strategy. It helps build better relationships with prospects and offers a diverse range of careers making it one of the most sought after careers in 2021.

The Digital Marketing program is designed to help learners understand the data collection and analysis methods used by marketers and learn to access, select, and use appropriate web analysis tools and techniques within the allocated marketing budget. We are excited to partner with Jagran Lakecity University, Bhopal, to provide JLU students with an online program that will help them become digital marketing experts. “

About the program, Prof. (Dr.) Sandeep Shastri, Vice Chancellor of Jagran Lakecity University said: “The MA (Digital Marketing) program provides students with the strategic and analytical skills to run companies in a digital world that is flooded with data becomes customers, products and interactions. Our hands-on pedagogy, world-class digital media production studios, and strong global academic and industrial partnerships are designed to provide our students with numerous internship and internship opportunities, as well as career growth. The association of Simplilearn with Purdue University and the content support from Facebook make this program one of the most sought after.

The programs offered by Simplilearn are based on a unique blended learning model that offers a balance between online courses and expert-led live classrooms. The bootcamp approach of the training also provides learners with a real classroom experience through hands-on exercises. All of this is made possible by Simplilearn’s AI-supported learning platform called “EngageX”. The programs also offer sessions with subject matter experts and industry-certified capstone projects.

In less than a decade, the UGC-accredited Jagran Lakecity University has become one of the fastest growing and most award-winning universities in Central India, the core of which is practice-oriented education.

The university was recently awarded the QS I. Gauge Diamond Rating as the first and only university in MP and CG. From 2015 to 2019 it was awarded several prestigious awards by the government of Madhya Pradesh for five years in a row, such as “University of the Year”. It is recognized by the House of Commons as a Global League Institution (in 2015). London, UK too.

This story is provided by PRNewswire. ANI assumes no responsibility for the content of this article. (ANI / PRNewswire)

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