SAS hires McMahon in new advertising and marketing director position – Each day Enterprise
Melissa McMahon: new position
IT and Software Management Consulting Software Advisory Service has appointed Melissa McMahon as Marketing Director. It comes from the Edinburgh-based AI software company Dayshape.
The appointment is a new leadership position within the company and follows the opening of an office in Tenerife – the fourth alongside Glasgow, London and Malaga. It is expected that 150 jobs will be created on the island over the next two years.
Ms. McMahon joins the business to accelerate growth in new territories and develop the company’s existing brand. She reports directly to the board of the parent company 4icg Group. She will work from her Glasgow office and lead teams across Europe.
With more than 20 years of experience in strategic marketing functions in the UK and Washington, including at Skyscanner, American Express and Capgemini, Ms. McMahon most recently led the rebranding of Dayshape.
She has an MBA from London Business School and a BA from CAS New York University.
She said, “The 4icg teams have built a remarkable business and I look forward to building on such a solid foundation.”
Lorraine Gray, Director of 4ICG Group, said: “Melissa has extensive experience in public companies and SMBs and we are pleased we were able to secure her appointment for the Software Advisory Service.”
