Rose joins TEDI’s imaginative and prescient to model a college for future engineers
TEDI London has asked rose, a company that specializes in creating, developing and developing brands to create the identity of the engineering university of the future, to fulfill its ambition, to challenge prejudice and to promote greater diversity in the mechanical engineering sector. TEDI's vision is to revolutionize engineering education to respond to the growth of the sector in new technology areas and to give future engineers the opportunity to find solutions to global problems.
Three renowned global universities have joined forces to create the engineering university of the future. King & # 39; s College London, Arizona State University and UNSW Sydney share a vision to transform engineering education with an innovative approach to curriculum delivery, industry partnerships and student recruitment. This pioneering institute called TEDI-London was founded in the city of the same name. Other institutions around the world are expected to follow.
Rose worked closely with The Value Engineers, who conducted the research worldwide to create positioning and naming. They discovered an appetite for engineering courses for higher education that offer something significantly different than other universities that could provide the practical training needed to help graduates tackle real-world problems and innovate for a global community. This ended with the approval of the name "The Engineering and Design Institute".
“Our job was to create a brand identity that reflects the vision of an organization that aims to transform engineering education and create the engineers of the future. We recognized their goal of recruiting a diverse pool of students who may not have considered a future in engineering, but knew that it was important to align a very timely approach with the legacy of the three co-founder universities, ”explains Garry Blackburn, creative director at Rose.
Rose captured the essence of the future engineer and brought it to life with bold photographic portraits to break down barriers and attract students who may have previously been put off by an engineering future, with modern, unexpected typography and a striking color palette. Rose was inspired by the three partner universities and created the logo for TEDI, replacing the conventional E with three lines to represent each of the founding universities and to ensure that they are recognized in their entire identity.
To further raise awareness of the brand, Rose developed a responsive website, advertising, communication materials, environmental graphics and goods to reaffirm the message that TEDI-London really is a university for the future engineer.
"We are pleased to announce the launch of TEDI-London," said Professor Raper. “Our vision is to change engineering education to change life – both for those who study with us and for those who benefit from the solutions they will design and develop for a global society. From the presentations we heard from the students tonight, it is clear that TEDI-London is already having this effect and we look forward to continuing to influence the future of the students after our official launch. "
TEDI-London started an event on Tower Bridge on March 10, 2020 and will open the doors of its Canada Water Campus to its first students in September 2021.