Ronda Rousey joins Mizuno athlete roster
Mizuno adds his first UFC women's champion, which acts as a powerhouse along with other athletes
Mizuno, a global sporting goods company, has signed Ronda Rousey, the “baddest woman on the planet,” as the latest achievement in its list of athletes in North America. Rousey joins a list of influential athletes, including April Ross and Jennie Finch, who represent the brand with powerful, inspiring messages of courage, determination, and drive.
“Ronda is one of the greatest female athletes of all time – she is constantly pushing for new impulses and motivates young athletes to strive beyond what they thought was possible. It gives the sport a work ethic, passion and charisma that is perfectly aligned with Mizuno's mission and values, ”said Tomohiro Ota, Chief Marketing Officer at Mizuno USA. “Ronda represents the advantage for the brand in the training category and beyond. We are proud to have her with us as part of the family. "
Rousey helped find a way for women to open doors for female athletes by putting words into action. Rousey has taken the sports world by storm and made a significant contribution to the change in women's sports, which made this announcement – on the National Girls & Women in Sports Day – even more meaningful.
As a longtime Mizuno fan from her youth, Rousey began to wear his gear during her years of judo competition training. Today Rousey fans can see the recognizable RunBird on their gear inside and outside the ring.
“Mizuno is a brand that I've loved since I was 11. I have tried other brands over the years and have always been impressed by the quality, attention to detail and focus on the performance of Mizuno equipment. It is beyond all other sports brands, ”commented Rousey.
“It is one of the brands that fly under the radar. It is a brand that is only aimed at elite athletes – but it has so much to offer athletes on their entire sporting path. I am honored to have the opportunity to play an influential role in the next phase of the brand and to introduce Mizuno to other athletes. "
Known for the intensity of her training program, Rousey's partnership with the brand will embody her energy spirit, desire for continuous improvement and personal growth that will take Mizuno Training to the next level. Rousey will play an important role in the development of training equipment and will represent the brand in the areas of advertising, communication and public relations.
“Ronda is the epitome of female self-determination and a leading, authentic change in voice behavior and an opportunity for female athletes. On the US market, we are facing the abyss of putting ourselves in the shade and being part of the athletes' journey. The perspective that Ronda can offer us as a competitive high-performance athlete is crucial, ”said Harper Cornell, Brand Marketing Lead at Mizuno USA.
"It is the right moment and the right partner to share with us Mizuno's deep-rooted expertise that existed more than a century ago."