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Reapit has launched its recently acquired Australian website building and digital marketing platform AgentPoint in the UK.

The software giant acquired the New South Wales-based company nine months ago for an undisclosed amount.

AgentPoint is one of Australia’s largest real estate CRM platforms and has served over 2,000 real estate agency websites since its inception in 2001.

In the UK, AgentPoint is now available to all agents, whether or not they are Reapit customers, so they can incorporate many of the latest Proptech digital marketing services into their operations and build their own WordPress-based website.

For real estate agencies that are already Reapit customers, AgentPoint is through its Marketplace Proptech hub.

The main focus of the offer is that it enables agents to sharpen their digital marketing activities and, although as Adam Walker recently showed In his column in Neg magazine, traditional marketing is still the key to reaching potential customers online increasingly important.

Apps marketplace

Companies that use AgentPoint Get access to a suite of ready-to-install apps that can help keep, engage, and personalize every customer interaction through their website, email, mobile, social, and advertising.

The launch is part of Reapit’s ongoing campaign to reposition itself as an “ecosystem” of various services and technologies.

“Our vision is to provide a single, extensible platform for our customers Armstrong, Group CEO of Reapit (pictured).

“There’s a lot more to come, and I believe agencies will be very excited to learn more about what our platform can help them with.”