Pure Alternative model publicizes #NominateGood marketing campaign
Natural Choice's brand new campaign asks fans to put their heroes in the spotlight
The makers of Natural selection brand has announced the # NomateGood campaign – a new way to recognize the efforts of people who are doing good in their communities. Until May 1, 2020, friends, neighbors, and relatives can nominate key people in their lives to win a Natural Choice brand package that includes high-quality coupons for Natural Choice products. The effort is part of the brand's Good Feeds Us All Tour – a movement to spotlight organizations and people in the United States who are committed to improving others.
Due to the widespread orders for home stay due to the novel corona virus, the Hormel Natural Choice brand team, who remains at home in Minnesota, is asking fans for help to identify the key workforce in the United States. "Fans of the brand are now our eyes and ears and tell us about seemingly ordinary people who do extraordinary things," said Beth Fehrenbacher, senior brand manager of the Hormel Natural Choice brand. "Until we can go back on the streets to hear these great stories in person, we appreciate that our fans take the lead."
To access the nomination form and view the official rules, please visit the #NominateGood page on the Hormel Foods website.
The Good Feeds Us All Tour is an extension of the brand's advertising campaign of the same name. It started with a heartwarming commercial with Joey, a boy who is learning American sign language, to ask his deaf classmate if she would like to share his sandwich. “Our connections feed well. It feeds us all well, ”reminds us of the voice-over.
The Natural Choice brand team visited Dallas earlier this year to celebrate the organization of the Birthday Party Project on the Good Feeds Us All Tour. Additional stops in Louisville, Kentucky; Atlanta; Detroit; Minneapolis; and other US cities will take place as soon as this is feasible and safe.