Puma explores sustainable options in its newest biodesign challenge
Puma offers a biodegradable lifestyle and performance collection called Design to Fade in collaboration with Living Color and Streamateria
Sports company, Puma, is investigating sustainable alternatives for the production and dyeing of textiles in his latest biodesign project, which offers a biodegradable lifestyle and performance collection.
This collection called "Design to Fade" was created in collaboration with a Dutch project Life colour and Swedish design studio Streamateria. Some of the products are stained with bacteria, while others are made from degradable materials that are made in closed cycles and can be made locally and at short notice.
"Our time requires that we not only rethink what we do, but also how we do it," said Romain Girard, senior head of innovation at Puma. "With Design to Fade, we are working on a future that focuses on sustainable production methods and recyclable materials."
“Design to Fade” is Puma's third biodesign project since 2016, in which the company is presenting new ways to reduce the environmental impact of fashion and sportswear. Although none of these projects has reached a commercial stage, they are an important step in making Puma more sustainable in the future.
The Dutch design project Living Color uses bacteria to dye textiles. The bacteria are fed with a nutrient that makes them a pigment that can be used to dye almost any type of fiber.
The Swedish design studio Streamateria produces fabrics in closed material loops that become a source of raw materials after being worn. This is made possible by a circular production chain without waste tolerance. Streamateria materials consist of a printed mesh structure that is coated with a bioplastic and results in a textile-like garment.