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Oxford defines politics as “the activities connected with the governance of a country or area, particularly the debate between parties in power”. India is a democratic nation that is not led by its elected leaders but by the people who bring them to power. Policy advisors / strategists play a key role in helping leaders win the hearts of millions.

Because of the nature and frequency of elections, policy strategy and advice have gained legitimacy over the past decade not only in India but around the world. Whenever elections are due in any part of the country, the policy strategists / advisors are already out and about with data campaigns using extensive ICT tools to manage electoral policy.

Political strategists work as advisors (specializing in certain activities or areas of work as mentioned below) to help a candidate win elections by speeding up election campaigns by getting people to think everything you can from expert Vivek Singh Bagri , Political Strategist, LeadTech Political Consulting, Must Know Celebrations

• Survey research (information gathering),
• Digital media campaign,
• Public relation,
• Fundraising and
• Write speeches

The main job is to get the right message out, focusing on a specific cause or goal and helping to shape / change / influence public opinion in the desired direction.

Qualification required

However, there is no such desired qualification to become a political strategist. If you are interested in shaping your career as a political strategist or advisor, you need to have a good understanding of politics, the political structure and the current political scenario.

Additionally, those with a background in political science, journalism, English, politics, public administration, data scientists, sociologists, psychologists, or corporate governance will have the upper hand as they have expertise in one aspect or another of the policy analysis required for any candidacy lead to success.

As over 464 million young people between the ages of 15 and 43 live in India and they are the main actors in electoral politics, it offers young people the opportunity to become an agent of change as a political advisor or strategist.

What can a political advisor / strategist expect?

Here are some important things to consider when looking for a job as a political advisor / strategist:

• Political strategist is not a part-time job. The profession has gained significant popularity in recent years and has become a permanent feature due to the nature and frequency of elections.
• Like any other organization, the profession offers a lucrative pay scale and a good working environment. An added benefit is that the candidate can work closely with the respective political parties and lead them to victory.
• The youth seek to challenge and change the course of the elections, the existing political systems and the narrative, and as a strategist / advisor the candidate can offer alternative political solutions to the given problems in the system.
• As strategists, candidates also have the opportunity to work on on-site campaigns, virtual campaigns and beyond.
• Political advice is a never ending business that is untouched by famine, pandemic, drought and so on. It is important to maintain a democracy so that related jobs such as a political advisor or strategist remain untouched.

Expectation of a political strategist / advisor

• The candidate must understand the political reality, bring new ideas and ingenuity into political campaigns, regularly evaluate campaign effectiveness while considering the PR aspects of political campaigns. As a strategist, the candidate must also monitor the success of all political campaigns using analytics and real-time dashboards.

• As a crisis manager and risk taker, the candidate should, for example, be able to take on the main responsibility for planning, conception, design, implementation and promotion.

• Dealing with multiple stakeholders such as local media (print and digital), locals, various associations / organizations based on caste, class, gender, religion, interest groups, etc.

Role of policy advice

A holistic understanding of what policy advice does can enable the candidate to take on the role of policy strategist even more effectively. Therefore, here is a brief overview of what political advice as an election advisor does for a candidate or a party:

Career prospects

Politics is the be-all and end-all for millions of people in the country who are continuously not only committed to the improvement of society and its people, but also work to make the country a robust, unshakable democracy. As a political advisor / strategist, the candidate plays a remarkable role in changing the course of the election by influencing leaders, society and people with well-researched, strategic and effective campaigns.

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