Peroni Libera 0.0% pronounces its multi-year partnership with Aston Martin
The partnership will introduce the stylish and sophisticated alcohol-free beer brand Peroni Libera 0.0% worldwide
The new partnership celebrates the global launch of Peroni Libera 0.0% as a stylish and sophisticated non-alcoholic beer choice and comes as that Aston Martin The well-known Formula 1 team is preparing for the eagerly awaited return to Formula 1 after more than 60 years.
Peroni Libera 0.0% will be at the center of the partnership and make the alcohol-free product available to a passionate global audience. Peroni Libera 0.0% is served at prestigious events on the global Formula 1 calendar, including the Aston Martin Cognizant Formula 1 Team Motorhome at each Grand Prix and a series of stylish city center activations to attract new and current consumers win.
The partnership plays a key role in the ambitions of the Peroni brand’s parent company, Asahi Europe & International, to have 20% of its portfolio of alcohol-free products by 2030. Peroni Libera 0.0% is made with Italian passion and flair to deliver a crispy and refreshing beer with 0.0% alcohol content. Its superior taste is provided by a unique recipe using Italian Nostrano dell’Isola corn, made and bottled in Italy.
The Peroni Libera 0.0% logo will appear on the 2021 Challenger livery and team kits of the Aston Martin Cognizant Formula 1 team throughout the season, which will be unveiled to the world on Wednesday March 3, 2021 play a prominent role.
The partnership is in line with Asahi Europe & International’s ambitions for responsible drinking and is perfectly positioned to support increased consumer demand for non-alcoholic beverages. Peroni Libera 0.0% invites consumers to feel free every moment. Safe and stylish. Inspiring them to drink less, better by making choices that suit their lifestyle.
The brand will also work with Aston Martin Cognizant’s Formula 1 team to create a season-long content campaign aimed at opening the doors to both the team and the sport, Formula 1 – Addressing fans and lifestyle audiences and bringing them closer than ever to the ultimate moments in Formula 1.
The first film shows the Aston Martin Cognizant Formula 1 team drivers Sebastian Vettel and Lance Stroll, who reveal their inner passion and flair and inspire the two drivers to distinguish themselves at the height of motorsport.
Lawrence Stroll, Aston Martin Cognizant Formula 1 ™ Chairman Team Chairman said:
“We are delighted to welcome Peroni Libera 0.0% to the Aston Martin Cognizant Formula 1 family, and we are delighted that two such great brands have joined Aston Martin as team participants from the start of Aston Martin’s historic return Aston Martin’s premier league will become global motorsport after 61 years of absence. This partnership is another boost for the team ahead of the new season and an opportunity to bring two well-known brands together on a unique journey in Formula 1. We look forward to adding Peroni Libera to the team with 0.0% and achieving the brand’s global growth ambitions via the Formula 1 platform. “
“This is a milestone for Peroni Libera 0.0% and an opportunity to bring our alcohol-free beer brand Peroni Libera 0.0% to consumers via the Formula 1 platform. By partnering with the Aston Martin Cognizant Formula 1 team, we are creating an alliance of two well-known brands with fantastic synergies in terms of style, heritage and passion, ”said Richard Ingram, Global Brands Director at Asahi Europe & International.
“As health and wellbeing continue to drive innovation in the beer category, this partnership will raise Peroni Libera’s awareness by 0.0% to ensure it remains the first choice for those seeking a non-alcoholic option as part of their balanced lifestyle. We look forward to telling this story to the world during the 2021 Formula 1 season and for years to come. “
