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Pandora brings followers nearer to athletes by way of its newest launch

Pandora brings fans closer to athletes with its latest launch

Pandora's uninterrupted radio launch coincides with the resumption of the professional basketball season from the bubbles

Pandora launches Uninterrupted Radio, a brand new and exclusive station with music selected by top NBA and WNBA players. Uninterrupted gives listeners access to the soundtracks that top athletes hear on and off the field, including those curated and used by LeBron James, Kyle Kuzma, Trae Young, A & # 39; ja Wilson, Draymond Green, Lonzo Ball, and Skylar Diggins . Smith, Tobias Harris, Angel McCoughtry and others.

The brand's uninterrupted radio is now available with the resumption of the 2020 NBA season from the NBA bubble in the ESPN Wide World of Sports at Disney World near Orlando, Florida, and the WNBA season from the WNBA bubble in Bradenton, Florida.

Uninterrupted Radio is one of the first curated Pandora stations to launch with the Modes functionality. Fans get even more control over their listening experience by offering selectable and thematic sub-channels that have been curated by their favorite athletes with special audio drops. Uninterrupted radio is started with the modes "Tip-Off", "Vet" and "Postgame". More will follow as the broadcaster evolves.

"We are proud of how SiriusXM and Pandora continue to innovate creatively and find new ways to connect people through our range of audio programs, ”said Scott Greenstein, SiriusXM President and Chief Content Officer. "With the return of live sports, Uninterrupted Radio on Pandora will offer fans an even deeper way to experience the game they love by understanding the essential link between music and sports."

“We started this partnership with SiriusXM to continue to find new and innovative ways to connect fans and athletes through the power of music. Uninterrupted's mission is to strengthen our community. We are very excited to create a new platform on Pandora to empower fans and athletes through the universal, eternal connection between sports and music, ”said Maverick Carter, CEO of The SpringHill Company.

The best of Uninterrupted Radio and the Uninterrupted Playlists on Pandora will be highlighted during the Uninterrupted Radio Takeover, which airs all weekend on SiriusXM's The Heat, Channel 46, while the top athletes show off their top artists and favorite R&B – and play hip-hop songs.

Uninterrupted Radio is part of SiriusXM and Pandora's ongoing collaboration with Uninterrupted to combine music and sports in an exclusive and innovative way. The new station builds on the launch of curated playlists on Pandora in 2019 by athletes such as LeBron James, Rob Gronkowski, Odell Beckham Jr., Mo Bamba, Nate Burleson, Patrice Evra, Chiney Ogwumike, Adam Rippon, Joc Pederson, Todd Gurley and Chelsea Gray on, Monique Billings and more.

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