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This is an extract from my book Invisible Selling Machine. I wanted to share it here on the DigitalMarketer blog because I think EVERYONE has to hear this chatter.

Would you like a copy of this chatter for yourself? Wipe the PDF here.

Here goes …

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Email is an incredible sales medium, but there is a big, big problem.

According to Fortune Magazine The average person receives 147 emails a day,

Yikes!

Do you remember the early days of email? People logged into their AOL accounts and smiled excitedly when they heard this familiar voice say:

"You've got a message!"

Today we drown in emails with billions of messages flowing through cyberspace every day. And it won't subside anytime soon. According to a survey by the email service provider iContact, 56% of companies plan to step up their email marketing activities next year.

There's a reason for the enormous amount of email that companies send every day: email marketing works.

If you use a solid process, email marketing works like a virtual seller and increases sales with the autopilot day by day. And if you really do it right, it can become an invisible vending machine.

Why doesn't everyone do it?

Most of the business owners I meet are paralyzed by the "small list" myth. They believe that they need an enormous list of subscribers for email marketing to work for their company.

Is not it.

Okay, I admit it …

All other things are the same – a larger list is better.

But The list size is certainly not the main driver for the success of email marketing, I know a lot of marketers with big lists who don't earn a penny because ultimately it's not the size of the list that matters, but how you use it.

And the simple truth is that most companies don't know how to use their list. You have neither a process nor a system. This is the main reason why business owners say email marketing doesn't work.

The fact is, if you do it wrong, email marketing won't work. That's why we teach you how to do it correctly.

But there is something else we should talk about …

The big lie

We've all heard that before …

"The money is on the list."

Don't fall for it. This is a myth that is perpetuated by so-called experts who deal with the generation of leads and the creation of lists.

Don't make a mistakeHaving just one list does not guarantee sales, A list can only be made money if you have a “machine” that can monetize the list as soon as you have it.

We acquired large companies with large email lists that were absolutely worthless. They did not have a procedure to extract money from this list.

This is what most marketers are doing wrong. They focus all of their efforts on creating email lists and almost not on how to make money from that list once they have it. As reverse as it may seem, your first priority must be how you make money from a prospect or lead. You need to end your process first, and then you can focus on how to get more leads.

Because of this, it could be difficult to make a list. This is why you may feel stuck. It is not your fault and you are certainly not alone, you have just been taught to do things backwards.

Creating an email list becomes easy once you understand the system described in this book. The Invisible Selling Machine gives you an unfair advantage over 98% of your competition by using a simple copy and paste method that I discovered after hundreds of hours and thousands of dollars trying and making mistakes selling my own products and services.

These tricks and hacks are not sneaky "black hat" tricks and hacks, and they are not called spammers. In fact, with this method, you send your list less frequently while earning MORE money.

Two crucial mistakes

When most marketers get a head start, they make one of two catastrophic mistakes.

The first big mistake is that they don't follow up.

It sounds crazy, but most of the business owners I know (even some of the really good ones) don't have a single follow-up campaign. They send emails to their list when they feel like it.

It sounds crazy here too, because what is the purpose of lead generation if you do not pursue it further? The problem is that most business owners simply don't know what to send or how often to send.

Or they are afraid. I can't tell you how many times I've heard business owners say, "If I email my list, people will unsubscribe." However, if you don't want to send them emails, why should you first create the list? It is faulty logic.

The second big mistake that marketers make is sending the exact same email to everyone on their list.

The fact is that not every subscriber on your list is created equal. Some are very interested in what you sell. Others are somewhat interested and others are not at all interested in what you are selling. At least not yet.

So should all of these subscribers receive the same emails at exactly the same time? Should they get the same number of emails at all?

Of course not!

Wouldn't you agree that a subscriber who is interested in a particular product, service, or topic should receive more emails than a less committed subscriber? And wouldn't you think if you segmented your subscribers so that your dedicated subscribers would buy more?

And when you've fired your less engaged subscribers, don't you think they'll stay on your list longer and maybe even buy something from you later when they're ready to buy?

Absolutely!

And that is exactly what a "machine" does with 100% autopilot.