Nike SB companions Ben & Jerry’s for contemporary Chunky Dunky sneaker
What do you get when you combine creative skate culture and the chunks and whirlpools of Ben & Jerrys? A partnership in heaven that resulted in a unique sneaker called "The Chunky Dunky". It's all part of the lifestyle brand. Nike SB Dunk Low Pro. It's a sip even for Ben & Jerry's fans.
The company was an initiative of the Nike SB team that was inspired to work with the legendary ice machine, known for its fun and funky flavors, creative visual identity and socially advanced agenda. The themed shoes are characterized by a striking and colorful atmosphere inspired by Ben & Jerry, from the black and white Holstein cow pattern to the dripping Nike Swoosh logo, which is reminiscent of melting ice.
The Nike SB design team didn't stop there. There is a colored pattern on the inside of the shoe and the motif of the ice cream maker: "If it is not fun, why then?" A plush black and white tongue on the shoe is the only tongue that doesn't lick a ball from Ben & Jerry.
The Chunky Dunky will be available in limited quantities at an MSRP of $ 100 / £ 81.56. Interested fans are asked to search the Nike SB website for a list of participating independent skate shops or to sign up for the Nike SNKRS app for more information. And just like limited batch ice creams, when they're gone – they're gone.
"Ben & Jerry & # 39; s loves giving our fans creative and exciting experiences – and this is a unique shoe that only Nike SB can make," said Jay Curley, Global Head of Integrated Marketing at Ben & Jerry & # 39 ; s.
“The opportunity to pair up and show some really cool kicks has already sparked some enthusiasm and received great feedback from the skate and sneaker communities as well as ice cream fans who are excited about the partnership. From the half pipe to the half baked, an ice dream comes true. "