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Nike broadcasts financial empowerment partnership

Nike announces partnership to strengthen its economy

Nike's partnership expands the Black Community's commitment to support organizations that focus on social justice, education, and economic opportunity for Black Americans

Extending the Nike, Inc. Black Community Commitment to supporting organizations focused on social justice, education, and economic opportunity for Black Americans. The Just Do It brand announces a new partnership focused on economic empowerment. Black Girl Ventures.

Nike, Inc.'s $ 500,000 / £ 370,000 investment will assist Black Girl Ventures in their efforts to provide founders who identify black and brown women with access to the community, capital and capacity building to support entrepreneurship. This post builds on the commitments announced in July 2020 to Black Girls CODE, NAACP Empowerment Programs, and the NAACP Legal Defense and Educational Fund, Inc. (LDF).

"Funding from Nike will help us expand our reach through new chapters development, improve our technology infrastructure to better serve the Black and Brown executives through our proprietary crowdfunding platform, and our brand visibility through from." Black-and-brown women curated storytelling campaigns to increase, "says Shelly Bell. Founder and CEO of Black Girl Ventures.

NIKE, Inc. will expand its focus to local investments in 2021, driving action and impact in partnership with the Black Community. Beginning this year, the Black Community Commitment will support a series of grants totaling $ 1.75 million / £ 1.29 million for organizations working for black communities in seven US cities: Boston, Memphis, St. Louis, Portland, Chicago, Los Angeles and New York City.

In addition to partnerships with Black Girls CODE, NAACP Empowerment Programs and LDF, NIKE, Inc. will continue to support long-term community partners such as the Jackie Robinson Foundation, PeacePlayers and the National Civil Rights Museum (Memphis, Tennessee).

In 2020 Vice versa donated $ 100,000 to the Equal Justice Initiative and the LDF. The "Till We All Win" Community Grant Program, launched in 2019, will continue to give a total of $ 4M / 2.9M annually to nonprofits working to improve the playing field for the eight communities represented by our NikeUNITED networks . GBP available.

Jordan brand and Michael Jordan has pledged an additional $ 100 million / £ 74.1 million over a 10 year period with an emphasis on social justice, economic justice, and education and awareness. In the weeks ahead, we'll be reporting more on the steps we're taking to fill the gaps in opportunity for black Americans.