New Steadiness and its athletes donate footwear to medical staff
New balance, a sportswear brand, recently announced that it is teaming up with its athletes, including Milos Raonic, Sydney McLaughlin, Dejounte Murray, Rose Lavelle, Rob Pannell, Trayvon Bromell, Joey Gallo and Zdeno Chara, for more than US $ 1 million Donate dollars / shoes worth £ 819,000 to frontline medical workers.
New guidelines not only require front-line workers to wear comfortable and supportive footwear, but also recommend that those who work in medical facilities change shoes and clothes before leaving their jobs.
"We are tested as a person and a community, but our heroes are the medical staff at the forefront," says Milos Raonic, tennis athlete of the New Balance team. "I'm grateful for the ability to work with my family at New Balance to show my gratitude to these heroes."
The joint donation will deliver to more than 13,000 couples to thank the health community who did the hard work during this pandemic.
"New Balance and our athletes are proud and humble to be able to show our immense appreciation to those who make so much sacrifice during the COVID 19 crisis," said Chris Davis, vice president of global marketing for New Balance. "We are grateful that we can provide shoes to medical facilities in our communities and help those who work at the front work comfortably."
New Balance works directly with hospitals in New England and St. Louis – communities where our employees live and work – including Lawrence General Hospital, Mass General Hospital, Brigham & Women & # 39; s Hospital, and East Boston Community Health Center and Stephens Memorial Hospital in Franklin Memorial Hospital, Missouri Baptist and Barnes-Jewish Hospital.
"We are incredibly grateful that New Balance is with us in the fight against the corona virus," said Deborah J. Wilson, President and CEO of Lawrence General Hospital. “New Balance and Lawrence General play different roles, but both organizations are directly facing this pandemic. We share a common thread of independence, community spirit and commitment. It is a real sense of community pride and respect to wear these sneakers and know that they have been donated with love and appreciation by some of the same people our Lawrence General team serves day by day. "
New Balance has also developed and is currently scaling up the production and distribution of face masks for general use as the urgent demand for personal protective equipment (PPE) increases across the country. The brand currently produces more than 100,000 units per week in two of its factories in Lawrence, MA and Norridgewock, ME.