Native Legacy Digital Advertising and marketing Firm SMS Rebrands to Shed Gentle
The 27-year-old local digital marketing company, Systems & Marketing Solutions (SMS), announces its renaming to Torchlight Marketing. Originally founded by Bob Dumouchel, a local digital marketing and programming expert, he sold his remaining shares in the company to his partner and new CEO Joshua Erdman.
Transparency and clarity are the driving values behind the rebranding, as evidenced by their logo, which features a white torch on a navy blue background, designed by the San Luis Obispo-based marketing agency Verdin. “Many companies find themselves in the dark with little to no knowledge of how to access website reports or how to measure their marketing efforts,” said Joshua Erdman, CEO of Torchlight. “And there are a growing number of bad apples that are taking advantage of this fact. At Torchlight, we shed light on the meaningful data that will help our customers’ businesses shine in a crowded market. “
In addition to the rebranding, Torchlight Marketing is a certified Google partner and will be adding new services to better meet the rapidly changing digital marketing needs of its customers, including: traditional digital marketing, SEO and pay-per-click advertising. “Torchlight is responding to a significant demand for clear and truthful business data analytics,” Erdman said. “Imagine a monthly marketing report that you can actually understand, with simple facts, no smoke or mirrors. This is what you can expect from Torchlight Marketing. “
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