Minesto recruits Communications Supervisor to additional strengthen its advertising and marketing organisation
STOCKHOLM, October 22, 2021 / PRNewswire / – Minesto has appointed Cecilia Sernhage as communications manager, further strengthening the company’s market organization ahead of the commercial scale of Minesto’s unique marine energy technology. Cecilia Sernhage has extensive experience in B2B communications with customers in global markets and provides Minesto with additional expertise and capacity to improve and build new relationships with various stakeholders and partners.
“We are very pleased to be able to strengthen our commercial resources with Cecilia. Through her many years of experience in customer-oriented B2B communication in a global industrial company, she brings valuable skills and experience to the table, ”says Dr Martin Edlund, CEO of Minesto.
In a short time, Minesto has strengthened its sales and marketing organization with Elke Rosiers as Chief Marketing Officer and now Cecilia Sernhage as Communications Manager. This means that Minesto is ideally equipped to take customer and marketing activities to the next level.
“Minesto’s marketing communications have both a global and a local perspective. Building on advances in the Faroe Islands, we can now position Minesto’s product as the dominant design for commercially relevant ocean energy technology vis-à-vis the actors driving the global energy transition. On site, it’s all about communication and dialogue in order to establish and implement our various projects – which is crucial in order to realize business opportunities in new markets. “
“Cecilia not only strengthens us in this work, but also increases the capacities for all corporate communication with our various stakeholders,” said Martin Edlund.
Cecilia Sernhage most recently came from Husqvarna Construction, where she has worked for several years and in various functions to strengthen the Husqvarna brand in the global construction industry. Her experience includes digital marketing, global product launches and campaigns, and photo and film productions. Cecilia sees the experience of an innovation-driven company on a growth path and in constant change as a good basis for driving Minesto’s marketing communication forward:
“Curiosity drives me and the opportunity to join Minesto was hard to resist given the exciting situation the company finds itself in today. The audience follows the company’s development. This creates a strong position to increase reach and I look forward to helping the team develop the communications to gradually bring the brand to its obvious place in the energy mix of the future, “said Cecilia Sernhage.
Cecilia will take the position as communications manager on January 10, 2022 and will report to Minesto’s Chief Marketing Officer.
For more information, please contact
Dr. Martin Edlund, CEO
+46 31 29 00 60
This information was made available to you by Cision http://news.cision.com
The following files are available for download:
SOURCE Minesto AB