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Combination Creates UK Technology PR Powerhouse; Tom Buttle, CEO of Chameleon, becomes President and General Manager of MWW London

NEW YORK and LONDONApril 7, 2021 / PRNewswire / – MikeWorldWide (formerly MWWPR), one of the world’s leading independent public relations firms, has acquired award-winning European technology PR consultancy Chameleon. Chameleon’s technology and B2B communications experience reinforces MWW’s presence in the UK, creating one of the largest technology companies in the UK. The expanded organization, based on Chameleon’s London Bridge, is led by the Chameleon CEO Tom Buttlewho will take over the position of President and CEO of MWW UK.

The combined company and a team of nearly 30 PR, content and digital professionals will form one of the top five B2B and fifteen leading technology companies in the UK. Chameleon brings a number of leading technology customers to the MWW family, along with brands from the media, technology and fintech industries. This new merger provides a one-stop shop for brands who need independent, culturally relevant, and engaging communication strategies.

“Chameleon isn’t just one of the best tech PR shops in Europe– You have built an impressive reputation for insights, measurements and creating sophisticated solutions to challenging tasks, “commented Michael Kempner, Founder and CEO MikeWorldWide. “We love the fact that they accept global customers with an attitude that is confident, smart, and dissatisfied when necessary. That hunger to move forward and do new things will be the perfect addition to our talented and extraordinary team that is currently is in the UK. “

“The desire for bigger, bolder thinking in B2B and tech communications has long faded. On the other side of the turbulent 12 months, business as usual didn’t work out,” he added Tom Buttle, President and CEO of MWW London. “Brands want and need to think differently about how they involve their target audiences and customers. We’re here to help them do that.”

Buttle acquired Chameleon while chairing the agency, Tom Berry, in 2017 through a management buyout. Under the new deal, Berry will be leaving the business after a six month transition. He looks forward to continuing his teaching career and supporting social enterprise as a board advisor and non-executive director.

Both the Chameleon and MWW teams have years of experience in running Pan-EMEA programs. With these combined capabilities, MWW London’s new organization will enhance MWW’s ability to scale clients on a global basis while supporting the agency’s US-based technology practice.

Via MikeWorldWide

MWW is 34 years young and is one of the world’s leading independent PR agencies with comprehensive service and talent hubs in the USA and Great Britain. It prioritizes CorpSumerTM insights, cultural currency, and the impact it deserves to create integrated programs that transform brands’ reasons for belief into audience reasons for care. Because caring counts are more important than ever.

MWW combines corporate reputation, consumer marketing, crisis and issues management and public affairs know-how with dedicated teams for strategy, analysis, DE & I, digital as well as creative and content teams.

To learn more about MikeWorldWide, visit http://www.mww.com or follow us on social @MWW_PR.

About chameleon

Chameleon creates and tells brilliant stories that bring B2B brands closer to customers, influencers and their own employees. We partner with the leading companies in technology and their most exciting disruptors. Along the way, we’ve been named EMEA Technology Consultant of the Year, the best agency we can work for, and shortlisted for global tech PR agency of the year. Chameleon makes B2B less beige.

Logo – https://mma.prnewswire.com/media/1480700/MikeWorldWide_Logo.jpg

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http://www.mww.com

SOURCE MWW Group