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MERGE buys marketing consultancy Blue Moon Digital

August 16, 2021

In the United States, health and wellness technology company MERGE has acquired Blue Moon Digital, a digital marketing consultancy that combines performance marketing, analytics, data science, and technology. The terms of the deal were not disclosed.

Led by CEO Cindy Brown (pictured), Blue Moon Digital uses real-time insights to help clients accelerate digital transformation. The Analytics team provides implementation of tag management tools, website analytics platform optimization and in-depth analytics to answer business questions about website, product and visitor performance. The company employs more than 120 people at its headquarters in Denver, Colorado.

According to MERGE, the purchase complements its technology platform and brings an additional customer list of 65 retail brands. After the acquisition, all members of the MERGE and Blue Moon Digital executive teams will remain in their current roles.

Patrick Venetucci, CEO of MERGE, comments, “The merging of the e-commerce and data analytics expertise of Blue Moon Digital with the content and technology capabilities of MERGE makes it easy for us to grow traffic and transactions for customers in a powerful way, and distinguishes MERGE as an agency partner who is able to build brands that are tangible and increase customer income ”.

Websites: www.mergeworld.com and www.bluemoondigital.co.