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Enormous joins the rapidly growing global network as MDC reaches critical Indian market and expands global content offering

NEW YORK, April 23, 2021 / PRNewswire / –

Highlights:

• The recently launched MDC Partners partner program expands its partner group with Enormous, one of the leading Indian companies for creative and digital marketing services with expertise in the areas of digital, content, media and design
• Enormous will act as a strategic partner to scale MDC’s global content capabilities.
• The partnership will further expand MDC’s global presence and drive culturally relevant breakthrough work for international customers

MDC Partners Inc. (“MDC”) (NASDAQ: MDCA) announced today that it has added Enormous, a leading Indian content, creative and digital marketing services company, to its global affiliate network. With the consumer sector growing exponentially in the Indian market, this partnership is a critical step in scaling MDC’s global network footprint.

“An integrated, turnkey approach to scale has never been more important, especially as the global economy recovers. Customers demand results, not silos,” said Julia Hammond, president of MDC Global.

The MDC partner program, launched earlier this year, aims to diversify the network’s offerings across regions with the complementary features brands need to thrive in today’s global economy, including scaled media, scaled content and connected commerce. Through their partnership, Enormous and MDC will work with market-level customers and global brands looking to connect with the Indian consumer.

“MDC Partners is one of the largest creative and digital networks in the world, which also includes some of the most cutting-edge agencies. It is the beginning of an exciting journey for us at Enormous. We can look forward to the best creative and tech stacks in their class to find better solutions for our customers. We now have the capability and network support system to deal with some of the global brands in India, “said Ashish Khazanchi, CEO of Enormous.

The partnership with Enormous reinforces MDC’s bold growth strategy and mission to provide customers with the scaled creative performance they need. MDC recognizes an increased need for centralized strategies with culturally relevant, platform-specific executions – and the partner program delivers on that promise. So far, MDC has partnerships in the Middle East, Eastern Europe, Taiwan, Mainland China, Hong Kong and Russia with the aim of creating 50 subsidiaries worldwide by the end of 2021.

About Enormous Enormous Brands is one of the leading independent creative agencies in India. It has been ranked as one of the top five most effective independent agencies in the Asia Pacific region by Effie’s worldwide. Enorm works across mainline, digital and content to provide communication solutions to its customers. Some of the very successful marketing campaigns that run in the country each year come from Enormous.

About MDC Partners MDC Partners is one of the most influential marketing and communication networks in the world. MDC Partners is hailed as “The Place Where Great Talents Live” for its innovative partners in advertising, PR, branding, digital, social and event marketing agencies for some of the most memorable and effective campaigns for the world’s most respected responsible brands are. Leveraging technology, data analysis, insights, and strategic consulting solutions, MDC Partners drives creative excellence, business growth, and measurable returns on marketing investments for over 1,700 clients worldwide. For more information about MDC Partners and its partner companies, please visit our website at www.mdc-partners.com and follow us on Twitter at www.twitter.com/mdcpartners.

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SOURCE MDC Partners Inc.