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LG sponsors the number 1 female golfer in the world

Jin-Young Ko's world-class performance and striving for perfection make her the ideal brand ambassador for LG SIGNATURE

LG Electronics has signed a three-year sponsorship deal with the world's best golfer Jin-young Ko from South Korea. As part of the arrangement, Ko has been appointed official brand ambassador for LG SIGNATURE and will wear the ultra-premium brand logo in future tournaments.

Ko rose to the top of the Rolex Women & # 39; s world golf rankings last year with her outstanding game and won four tournaments, including two majors: the ANA Inspiration and the Evian Championship. Ko & # 39; s dominant performance has a firm grip on first place in the world rankings and she is the first South Korean player to win the LPGA player of the year, the Vare Trophy for best scoring average and most revenue on the tour has the same year.

"I am delighted to be partnering with LG and pleased to be part of LG SIGNATURE's brand ambassador," said Ko. "I am really grateful for the company's support and will continue to play the best golf I can."

The brand and Ko fit perfectly together and are committed to excellence and a well-deserved reputation for first-class performance – Ko for their skill and durability on the golf course and the premium brand for products with unmatched comfort and quality. The innovative technology, seamless design, and intuitive user experience of OLED TVs and devices continue to impress demanding consumers around the world.

"Jin-young's incredible accomplishments are a testament to her unmatched talent and dedication, and we look forward to sponsoring her," said Kim Jin-hong, director of LG's Global Marketing Center.

“Your refusal to settle for less than the best fits perfectly with the philosophy of the LG SIGNATURE brand. She is a real champion and we believe she is just starting. "

LG has been involved in golf sponsorship since the global launch of the Signature brand in 2016. The company became the official sponsor of the Evian Championship in 2017 – one of the five major tournaments on the LPGA tour – and is currently sponsoring world champions golfers, including Ko and her South Korean compatriot Sung-Hyun Park. The prestige, passion and traditions of the great golf game are in line with the philosophy and premium brand identity of LG SIGNATURE.