Juniper ParkTBWA appoints Dustin Rideout as Chief Technique Officer

Juniper Park  TBWA - Group Shot2

Juniper Park TBWA strengthens its leadership team by hiring an award-winning strategist

Juniper Park TBWA, The Disruption Company, recently announced the hiring of internationally recognized strategist Dustin Rideout as the new chief strategy officer. Rideout will lead the strategy across the agency's client list in North America and report directly to CEO Jill Nykoliation.

Rideout brings more than 15 years of experience from both the agency and the customer to Juniper Park TBWA.

He will lead Juniper Park TBWA's steadily growing strategy and planning department, which currently consists of a 13-person multidisciplinary team of brand and communication planners, data scientists, analysts, digital strategists and communication managers. He will also join the agency's established leadership team, consisting of CEO Jill Nykoliation, CCO Graham Lang, President David Toto and CFO Laura White.

Rideout joined Juniper Park TBWA after three years at McCann WorldGroup Canada, where he was McCann Canada's chief strategy officer in Toronto. Previously, he was Head of Brand and Fan Experience at MLSE, where he led all of the brand, business intelligence, digital product, and fan experience teams. Previously, he was SVP for Strategy and Partner at Sid Lee and Director for Digital Strategy at Leo Burnett Toronto.

In his previous roles, Dustin led the strategy for the famous We The North campaign for the Toronto Raptors, which helped reposition the franchise, and for various other internationally acclaimed campaigns for The North Face, Stella Artois, Samsung and Ikea.

His work on these campaigns has resulted in international awards at Cannes Lions, The One Show and The Clio Awards and recognition in all major effectiveness competitions in North America.

By joining Juniper Park TBWA, Rideout will join the TBWA global collective of over 200 spotters who identify cultural triggers, edges and stories that will then be used to create timely cultural interests, all through a video editing arm at TBWA – Employees worldwide are sent backslash.

"I am delighted to join the diverse and talented Juniper Park TBWA team who enjoy working together and thinking about how to solve business problems through creativity," said Dustin Rideout, Juniper Park TBWA's chief strategy officer.

"The disruption philosophy that guides the work at TBWA appeals to me personally and it is precisely this type of strategic approach that I believe is important for brands to drive growth."

With the appointment of Rideout as CSO, the agency completes a five-month global search for its new strategy lead and executive team member.

“Developing ideas that disrupt culture requires an incredibly strong strategic discipline. Dustin brings brilliant precision and stands for innovation and diversity at the same time, ”says Jill Nykoliation, CEO of Juniper Park TBWA. “Dustin is one of the hottest strategists in the industry. His belief that creativity can change the world through radical cooperation and empathy fits directly with our culture and vision for the future. "

Juniper Park TBWA's hiring of Rideout goes back to an incredibly successful year for the agency, whose work at the 2019 ADCCs, Clios, LIAs and Effie Awards resulted in awards for creativity and effectiveness.

He is the youngest in a line of senior executives and promotions, with industry veteran and renowned producer promoted Steve Emmens as Managing Director of Integrated Production in December, Helen Androlia as Director of Digital Strategy and TJ Arch as Creative Director.