ITCC acquires digital media and advertising company, Loud Days


ITCC acquired the leading independent digital media and marketing agency, Loud Days, just twelve months after it rebounded on the Australian digital media scene. The move will enable the ITCC Group and Loud Days to offer their customers a holistic and integrated offering for digital marketing, content, media, IT and development.

The ITCC Group and Loud Days portfolio will now cover a variety of sectors including retail and lifestyle brands, healthcare and geriatric care, and energy and infrastructure in a variety of corporate and ASX-listed businesses including ALS Global, ACCIONA, Amplifon Australia, Mayfield Lighting and Zenitas Healthcare.

The ITCC agency group, which also includes the app development agency Appmart, will now allow customers to benefit from deeper know-how in the areas of digital marketing, media and development and position the group in such a way that they can meet the increasing demands of end customers -to-end marketing and development will meet solutions. In addition, it enables the group to further expand its activities regionally and internationally.

Co-founder and director of the ITCC Group Kunal Vyas says the acquisition is both strategic and creative: “Loud Day’s integrated media approach is in line with ITCC’s philosophy of creating valuable digital experiences. We look forward to connecting data with strategies to deliver measurable results for all of our customers. We are happy that you are part of the family. ”

Co-founder and CEO of the ITCC Group Praharsh Parikh says: “We are very excited to welcome Loud Days to the ITCC family. Covid-19 has forced companies to use resources selectively – consolidating marketing, media, IT and development services is key to our group’s continued value proposition. We saw in this acquisition an important opportunity to offer the market a real digital end-to-end solution. ”

The new team led by Group General Manager Mathew Fagan, will see more scope and growth for its clients, with opportunities and specializations from all three agencies of the ITCC group: ITCC, Loud Days and Appmart.

“I look forward to further scaling our customers’ businesses by leveraging the expertise and resources of the wider team,” said Fagan.

Above: Praharsh Parikh, Kunal Vyas

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