H&M USA launches limited-edition assortment in help of voter’s rights
H & M's limited edition pieces are designed to underscore the importance of “using your voice to make change” and encouraging customers to vote this fall
HM The US is excited to launch a limited edition artist collection in celebration of National Voter Registration Day and in support of voting rights. The special collection, called the H & M Votes x Blanks Artist Collab, will be available from September 22, 2020 in selected H & M stores in the USA and online on their website. As part of the collaboration, H&M USA will also make donations to the ACLU regional chapters of each chapter's hometown of the participating artist.
The company worked with artists and creators from various communities across the United States to create non-partisan artwork that encouraged people to register to vote on National Voter Registration Day. The artwork also pays homage to the artists' hometowns and underscores the importance the company attaches to supporting local communities across the country where its employees, customers and employees live and work.
Artists who participated in the collaboration include Baron Von Fancy and Sophia Chang from New York City, Sheila Rashid from Chicago, Gunner Stahl from Atlanta, Greg Mike, founder of ABV AGENCY + GALLERY from Florida, and Reality To Idea from Joshua Vides from Los Angeles. H&M is a brand that believes in people and has chosen one of its own employees and artists, Trevonne Deveaux, to be the seventh member of the collection. The artist's voter t-shirts can be purchased online and at H&M locations in each hometown.
The limited editions are intended to underscore the importance of “using your voice to make changes and to encourage customers to vote this fall. The H & M Votes x Blanks Artist Collab is in line with H & M's larger voter registration initiative launched on September 1, aimed at educating H&M employees and customers about voting rights and access to voter registration focused on the 2020 elections.
The brand takes great pride in partnering with these creatives to make their art accessible and affordable for everyone who loves both fashion and art. This is a continuation of other previous collaborations with artists such as Alex Katz and Jeff Koons. Cooperations have been a hallmark of the H & M brand for years and help democratize fashion for everyone. As part of this collaboration, H&M USA will make donations to the ACLU chapters in each of the artist's hometowns.