Hisense broadcasts world partnership with Fnatic Esports Organisation
The two companies will produce a wide variety of content, including product reviews, video collaboration, and social engagement, each of which will include Hisense devices and Fnatic's celebrity teams
Hisense, the global consumer electronics and home appliances brand, has announced a multi-year partnership with the esports organization. Fnatic. Through this partnership, the two companies will produce a wide variety of content, including product reviews, video collaboration, and community engagement, each of which will include Hisense devices and Fnatic's celebrity teams.
"We are excited to partner with Fnatic, one of the world's leading esports organizations, to bring a better quality of life to Fnatic and esports fans," said Alex Zhu, Vice President of Hisense International.
“We hope to make Hisense TV and Appliances your friend and the right hand in life by constantly researching the needs of fans so they can focus on enjoying every moment of esports games. Backed by the unique VIDAA operating system introduced at Hisense TV, we aim to bring more esports and Fnatic content to our big screens for fans. "
Hisense offers reliable smart home devices such as televisions, refrigerators, air conditioners, washing machines and cooking appliances that meet the needs of today's consumers.
As part of the contract, all Fnatic facilities will be upgraded with Hisense products. Fnatic will also have access to Hisense's global customer network, which will allow for a wider audience and the potential to build a stronger following. This partnership is another strategic milestone for Fnatic's further expansion into China.
"We are proud to partner with Hisense, a forward-thinking, innovative company committed to helping millions of families become happy," said Sam Mathews, Founder and CEO of Fnatic. "As a trustworthy partner, we are happy to share this collaboration with our fans, players and developers."