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Heineken Firm launches “Again the Bar” initiative world wide

Heineken Company starts

Heineken launches the Back The Bar initiative to support restaurants and bars in the midst of a pandemic

Heineken Brands have been popular in restaurants and bars around the world for many years. Due to the current pandemic, bars and restaurants are experiencing difficult times. To support them in this, the Heineken company launched the "Back the Bars" initiative.

With bars, pubs, and restaurants closed for the foreseeable future, hospitality businesses of all sizes face unprecedented economic challenges. It goes without saying that these on-trade branches are highly valued partners of Heineken and represent the key to the hotel industry worldwide. That's why Heineken has invested a lot of time and effort to help his friends when they need it most.

Together, the Heineken company has developed a voucher system that people can use to buy a beverage voucher for their favorite bar or restaurant. You can redeem the voucher when the bar reopens with friends. However, the bar owner immediately receives the cash value of the voucher so that he can continue to pay his fixed costs.

This Heineken initiative is running in 17 countries around the world, with another five countries about to start. In the past two months, these initiatives have helped thousands of stores worldwide. Over 218,000 vouchers were sold and over 8.2 million euros / 7.1 million pounds went directly to branches.

For more information on what's happening right now, visit the website here.

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