Goodyear champions energy of ahead motion in new marketing campaign
Goodyear builds on its commitment to driving mobility and helping people discover their potential
The Goodyear Tire & Rubber Company announced a new brand campaign that underscores its more than 120-year commitment to discovery, growth, and mobility.
Goodyear's campaign sheds light on the relationship between physical activity and unlocking human potential. To bring this to life, the tire brand released a new 30-second television ad during the DAYTONA 500's FOX show on Sunday, February 16.
"Goodyear is more than a tire manufacturer because we enable movement so people can face challenges, recognize opportunities and open up new opportunities," said Mike Dwyer, Goodyear's chief customer officer, North America Consumer.
"This is the logical progression of our long-standing" More Driven "campaign. It communicates Goodyear's constant striving to move forward so that people have the confidence to get more out of life."
The new commercial "Breakout" shows the legendary wingfoot of the brand, which is brought to life as a symbol for forward movement. In advertising, a graffiti character is moved by a passing Goodyear tire, which gives it the power of "wingfoot" to grow, develop and transform.
Each transformation represents different properties of Goodyear tires and opens doors to new experiences and adventures – from a surfer who means exceptional wet performance, to a climber who demonstrates off-road capability, to an astronaut who represents innovation.
Goodyear's new commercial "Breakout" shows the legendary Goodyear Wingfoot, which is brought to life as a symbol of forward movement and gives a graffiti character the power to grow, develop and transform. Each transformation represents different properties of Goodyear tires and opens doors for new experiences and adventures – from a surfer who means exceptional wet performance to a climber who demonstrates off-road capability.