Four Advertising & Promoting Classes Impressed By Dr. Seuss Classics
Digital advertising and marketing go together like green eggs and ham. When Horton heard a Who, he may have been inspired by the passion of successful marketing and advertising professionals who are known for being “very concerned about their audiences, goals and results.” And as we learned from Lorax, smart marketers and advertisers embrace progress and adeptly adapt to change. In celebration of the National Dr. Seuss Day you will find four marketing and advertising hours here that are inspired by the wisdom of the great children’s author Theodor Seuss Geisel.
1. Pay attention to the user journey and experience
“You have a brain in your head. You have feet in your shoes. You can steer yourself in any direction you choose. “- Oh the places you’re going to go
While consumers ultimately have to take action, advertisers have the tools to steer audiences in the right directions. Marketers and advertisers are constantly solving problems and developing innovative solutions to guide consumers to the products and services that best suit their needs. In the rush of trying to overcome every obstacle, it’s easy to forget the little things that can positively improve user travel, customer experience, and of course, conversion rates. When optimizing campaigns, keep the following four points in mind:
- Keep CTAs direct, easy to find, and easy to understand.
- Deliver effective landing pages that are relevant but simple and help consumers take action quickly.
- Remember to check your content frequently for broken links or outdated copies and designs.
- Analyze email marketing lists and remove invalid email addresses and contacts who have ignored automated messaging for six months or more.
2. Be aware of evolving consumer needs and trends
“You will miss the best of things when you keep your eyes closed.” – I can read with my eyes closed!
Marketers and advertisers simply need to keep their eyes peeled to be aware of the evolving preferences of their target audiences. The needs, values and behaviors of consumers are constantly changing, especially in connection with digital acceptance and the increased convenience of online transactions. Regularly reviewing and analyzing first party data can help marketers and advertisers identify and reach closely targeted audiences in order to develop highly effective digital marketing strategies. Narrowly defined target group segments enable more individual contact and the development of a one-to-one brand. By rigorously mining customer data, marketers and advertisers can avoid game guessing and implement strategic advertising tactics positioned to produce results with scaled customer acquisition and retention efforts.
3. Create and deliver personalized digital experiences
“A person is a person, no matter how small.” – Horton hears a who
Regardless of the lead scoring model and consumer categories used, brands and advertisers need to analyze their data to better understand their target audiences. Regardless of whether a consumer has just signed up for a newsletter for the first time or has been a loyal customer for years, each person needs appropriate care depending on who they are, what they want, and how high their level of interest and intent are . With consumers increasing their online time in 2020, email personalization has been identified as one of the most effective ways for brands to get noticed in consumer inboxes. Click here to learn more about how advertisers can personalize email campaigns.
4. Don’t be afraid to try new tactics
“You don’t like them. So you say. Try them! Try them! And you may. Try them and you can, I say. Sam! If you let me, I’ll try them. You’ll see.” – Green eggs & ham
Don’t be afraid to try something new. Successful marketers and advertisers are constantly experimenting with new tactics and investing in new strategies. While it may be convenient to rely on tactics that have worked in the past or feel familiar, adding new strategies like digital advertising often leads to positive results.
Digital advertising is an inexpensive way to drive brand engagement and connect with consumers. Some types of digital advertising include email advertising, SEO, social media, and content advertising. However, performance digital advertising is far more transparent and tangible because advertisers only pay for the results they want. Whether you want clicks, calls, leads, or conversions, the power of digital advertising maximizes media spend and reduces its risks.
While impression-based digital marketing is incredibly useful when a brand is growing its footprint and gaining consumer appreciation, digital performance advertising has an impact at the bottom of the funnel. After brand awareness is established, digital advertising strategies help drive consumer action. Like Sam I Am after trying green eggs and ham, marketers and advertisers are likely to be pleasantly surprised by how much they enjoy the results of digital performance advertising.
While the Beloved Children Author may not seem like a marketing thought leader, the lessons in many of Dr. Seuss stories evergreen. At the National Dr. Seuss Day reminds marketers and advertisers of simple but effective lessons that can inspire innovation year-round.
Are you looking for insight into how to reach consumers more effectively?
Digital Media Solutions® (DMS) creates personalized advertising campaigns for digital performance based on well-defined target group profiles in order to attract consumers with the greatest likelihood of conversions. Using choreographed messaging, DMS can create your campaign with the channels you choose to attract new customers.
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