Eugen Rosenmeier on Results of Blockchain Know-how on Digital Advertising
According to statistics from Statista, there is currently research on blockchain in various industries including media, telecommunications and technology.
According to Eugen Rosenmeier, crypto expert, social media marketing expert and digital marketing consultant for ICOs and blockchain companies, the rise of blockchain technology will have a significant impact on the digital marketing industry in the near future.
Eugen Rosenmeier from Latvia specializes in consulting and marketing and has previously hosted online courses and webinars on various topics, including the cryptocurrency industry, social media marketing, real estate consulting and the use of digital marketing to promote ICOs.
What influence will blockchain technology have on digital marketing trends in the future? Rosenmeier states that blockchain has already had a remarkable impact in most areas of the business, including finance and marketing.
Blockchain also has significant value and benefits for digital marketers. For example, blockchain can be used effectively to help a company achieve its key marketing goals, such as: B. building strong brand awareness and fighting fraud.
This is mainly because blockchain technology, if used properly, can help meet critical customer needs for data protection and transparency. To understand the full impact of blockchain on digital marketing, let’s first look at what blockchain really is and how it applies to marketing.
Blockchain from a marketing point of view?
What is blockchain? Eugen Rosenmeier describes blockchain as a series of digital records called blocks linked together with no need or need for third party verification.
The technology became popular with the creation of Bitcoin. It is the technology that Bitcoin and most other cryptocurrencies are based on.
Blockchain allows transactions to be reviewed and recorded without third-party verification. This is very useful for marketers as they can take advantage of the positive properties of the blockchain such as data protection and transparency. These are some of the key factors that most customers are looking for in today’s internet-driven economy.
Data transparency and marketing have made great strides in recent years thanks to blockchain technology. You’ve probably heard the technology discussed in the finance and banking sectors, but there are many other implications of blockchain besides traditional markets.
Rosenmeier says that, according to statistics from Statista, research on blockchain is currently ongoing in various industries including media, telecommunications and technology.
The Statista report shows that 40% of companies researching the use of blockchain technology are in the awareness phase, while 30% are already experimenting with the technology and 12% have already used blockchain technology in their operations.
Application of blockchain technology in digital marketing
Blockchain technology is usually associated with finance. How would it be used in digital marketing?
Eugen Rosemeier reminds us that technology is very relevant in marketing as it can be used to improve the way marketers collect and use data, how they manage advertising, and how they address their customers’ needs.
Here are some ways blockchain will affect digital marketing in the near future:
One of the biggest challenges for marketers is the ability to closely track keywords. There are two main obstacles marketers face when tracking keywords.
First, major search engines like Google are constantly changing their algorithms through regular updates, which requires marketers to constantly change and adapt to the changes.
Second, if you ask a marketer who has been in the industry for a long time, they will tell you how problematic it is when you try to track keywords across different devices.
Deciphering keywords collected from national or local searches can also be very problematic. Because of the complexity of organic SERP rankings, many marketers make assumptions or guesses when creating keyword reports.
Thanks to blockchain technology, digital marketers can now get real numbers when tracking keywords. This is because a keyword tracker based on blockchain technology is more accurate and can take into account any inconsistencies that most marketers face on a regular basis when creating reports.
Blockchain technology can accurately track different keyword positions on different devices and locations at the same time. This type of information will help digital marketers create more accurate data-driven campaigns.
- Blockchain Impact on Social Media Marketing
Social media platforms are changing rapidly. A good example is Sociall, which has changed the way people view social media today.
Sociall is a decentralized network that allows users to discover information, connect with others, and share content without the usual social media monitoring.
Another platform that uses blockchain technology is WildSpark, published by Synereo. WildSpark is a new way for users to “get paid attention” by monetizing the most viral content.
Both Sociall and WildSpark give users greater control over their content. They also reward viral content. Marketers can use decentralized platforms to measure the popularity of their content.
Decentralized social networks also require absolute transparency. This is one of the most important values customers look for in any online business.
- Acquiring more qualified leads
Most of the data collection methods used today take a different approach.
In fact, a majority of digital marketers typically collect their data from multiple sources and then run their campaigns based on data from multiple sources, which in most cases leads to conflicting results.
Most campaigns based on incorrect or inconsistent data always deliver poor ROI. Blockchain transactions, on the other hand, are decentralized and allow marketers to get data directly from the consumer.
As a marketer, you can encourage or pay consumers to get real data straight from the source. Campaigns based on direct consumer data can achieve a higher ROI.
Blockchain technology can also help digital marketers fight fraud in the advertising industry.
If you’ve been running PPC ads for a while, you need to understand how common click fraud is in the advertising industry. Blockchain technology has been used successfully by companies like AdChain to fight advertising fraud.
The company uses AdChain Registry, a smart contract built on the Ethereum blockchain, to ensure that all ad impressions and clicks are authentic.
The trusted blockchain platform helps solve the widespread problem of ad fraud and lack of transparency in the industry. AdChain’s Ethereum-based blockchain technology provides end-to-end transparency for data that you can hardly find in the traditional advertising industry today.
Who is Eugen Rosenmeier?
Eugen Rosenmeier is a well-known cryptocurrency expert, social media marketing expert and digital marketing consultant who has helped many ICO launches and blockchain companies promote their products and services in the digital space.
He is also a real estate consultant with years of experience in the industry. Its services are tailored to help blockchain and real estate companies grow through social media and digital space.
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After graduating in intercultural communication, Julia continued her studies with a master’s degree in economics and management. Captivated by innovative technologies, Julia was passionate about researching emerging technicians who believe in their ability to transform all areas of our lives.
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