Espresso Bean & Tea Leaf firm welcomes Sanjiv Razdan to the staff
Coffee Bean & Tea Leaf has named Sanjiv Razdan President of its American and Indian markets
The coffee bean & tea leaf The company, one of the world’s leading specialty coffee and tea roasters and retailers, announced that food service veteran Sanjiv Razdan has joined the company as the new president of the American and Indian markets.
Razdan brings 30 years of chain restaurant experience in the US and international markets from brands such as Sweetgreen, Yum Brands and Dine Brands. He is joining The Coffee Bean & Tea Leaf chain during a period of critical growth for the company and will be responsible for the brand’s potential markets, including the United States and India.
Razdan will focus on building the brand beyond California, building the brand’s omni-channel presence, and repositioning the brand to reflect its superior taste and the company’s rich authentic SoCal heritage and expertise in tea and use coffee.
“The Coffee Bean & Tea Leaf brand is known around the world and their mission to help people find their perfect taste has enormous untapped potential,” said Razdan. “I’m very excited to be joining this great brand and working closely with the new owner as we scale the brand and continue to launch it into new markets. In doing so, I support Jollibee Foods Corp.’s goal of becoming one of the top five restaurant groups in the world. “
Prior to joining The Coffee Bean & Tea Leaf, Razdan held various roles as Head and General Manager at Yum Brands before serving as COO of Applebee’s during the turnaround. Most recently, he was COO at Sweetgreen, where he led the brand’s rapid scale and omni-channel transformation.
Over the past year, the company has seen significant growth in its grocery and e-commerce business, which has grown by over 50 percent, tripled gift card purchases online, exceeded growth seen in 2019, and has a location in Brooklyn has re-entered the New York market with plans to open a number of stores in the New York metropolitan area. The brand is viewed as a growth area in the US alongside Texas.
Passionate about coffee and tea since 1963, The Coffee Bean & Tea Leaf brand was founded in Los Angeles with the aim of introducing coffee lovers to the world’s best roast and ground coffee and helping each customer find their perfect taste.
