Blog

DETROIT, March 1, 2021 / PRNewswire / – Headquarters at Detroitwith team members in NYC, Houstonand Los Angeles, partners Candice Bowman and Kelli Coleman have come together to publicly announce EQUALSIGN: a culture-oriented management consultancy that offers integrated marketing communication, diversity and inclusion advice as well as diverse placement and development of board members. The company is supported by the leading agency for public relations, investor relations and private equity communication, Lambert & Co., which takes a minority stake in the company owned and operated by women and minorities.

Since its inception in January 2020, EQUALSIGN has tacitly acquired engagements with public corporations, nonprofits, high-ranking institutions, nonprofits, and private equity and financial services companies for its unique offering of results-oriented services including cultural marketing with a focus on black and black Brown Community, DEI Consulting (Diversity, Equity and Inclusion) and diverse board development for paid board positions in public companies and private equity. The dynamic team leverages entrepreneurial tenacity, business acumen and cultural engagement to bring a new business consulting model to market that is focused on business impact and inclusivity.

Candice Bowman, Co-founder and managing partner, brings the leadership of customer management and marketing to EQUALSIGN, after previously working as head of marketing and business development for Lambert & Co. Detroit, new York and major financial markets along with private equity and venture capital engagement. She leads EQUALSIGN customers from public companies to educational institutions and non-profit organizations. Previously, Bowman led community and marketing initiatives at leading black-owned architecture firm, Hamilton Anderson, and worked on national campaigns and internally in sports and entertainment for over a decade. She currently serves on the Detroit Institute of Arts Board of Directors, Founder Junior Council.

Kelli ColemanThe co-founder and partner brings over a decade of experience in leadership and MARCOM with deep roots in multicultural brand management and consulting. In her career, Coleman has built global marketing campaigns and developed business strategies for Fortune 500 companies including Walmart, Coca-Cola, FCA North America and Verizon. Coleman’s unique talent combines national agency experience with start-up and entrepreneurial success for businesses and causes, including pursuing her entrepreneurial passions and co-founding The TEN Nail Bar, an upscale, scalable beauty and self-care destination that has since become a goal has developed a lauded success story.

“EQUALSIGN is a response to monolithic boardrooms and management teams, as well as executives who are committed to changing the trajectory of their organization through the multiplier of diversity,” said Bowman. “Through my experience of working with some of the country’s leading brands and organizations to tell stories and find growth opportunities, I’ve seen both openness and resistance as I navigate the generally diverse business world. We decided to go for a top class Build a team and be part of the solution. “

The past year has been marked by unprecedented attention and a reorientation towards racial justice, social and economic justice and inclusivity. The paradigm shift caused many executives to grapple with their beliefs, behaviors and their organizational structure.

“We can work with brands to create solutions that drive change and foster a more inclusive environment for all,” added Bowman.

The return on equity (ROE2) model – Equality & Equity Value – developed by EQUALSIGN is based on the duality of purpose and profit and their alliance when combined with different perspectives, fair teams, integrative cultures and a targeted communication strategy.

“This generation believes in meaningful business models – those that prioritize cultural relevance as they work to build and grow the inclusive economy – that outperform their competitors. With EQUALSIGN, these brands now have a responsibility partner,” said Coleman.

EQUALSIGN’s customer solutions include culture-oriented, integrated marketing communication. Board placement and development for women and various candidates with an emphasis on paid board positions; Board and organizational reviews; ESG and diversity consulting, training, organizational development, communication as well as industry / management positioning and cause marketing; DEI fractional officer service and recruitment; together with business consulting and resource management.

Jeff LambertThe EQUALSIGN investor and CEO of Lambert & Co. said: “As an ally, we have decided as a company to go beyond a service line or area of ​​activity and invest in a new company with a majority stake of less than the majority. This reflects the heart our agency and our commitment to being catalysts for change for our clients and any company that wants to achieve a return on equity. Diversity is not only a moral but also a business imperative, and with EQUALSIGN I want a company to be its guide to my colleagues in the majority and those who are inspired to act. ”

About EQUALSIGN

EQUALSIGN is a management consultancy that offers culture-oriented solutions to business challenges. We are administrators of equity to make real change and build businesses. EQUALSIGN was founded by a diverse group of leaders with expertise in diversity, equity and inclusion, experience in human development and organizational change, and empathy that instills a passion for allies and the responsibility associated with access and opportunity. With more than 20 years of collective experience, we are committed to helping organizations make a positive impact in the world for everyone.

About Lambert

Lambert & Co. is a national, award-winning public relations, investor relations and integrated marketing company with customers in 20 states and 6 countries. Lambert is a top 50 public relations agency in the US and a top 10 finance and investor relations firm nationally. His corporate families include the fintech shareholder marketing platform TiiCKER, the DEI consulting company EQUALSIGN and the global advertising and marketing agency 9thWonder. Lambert was named Company of the Year by PR Week and PRNews and named Top 5 Private Equity Communications Agency by The Deal and Winner of SABER Crisis Campaign of the Year. Lambert is also a global partner of PROI Worldwide, the world’s largest partnership of independent PR firms in 120 cities on five continents.

Contact:
Close Mangal
[email protected]

SOURCE SYMBOL