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A website is a central part of the strategy for digital marketing. Nowadays, your website is the first thing anyone would visit to learn about the organization. If your website is constantly being visited, but cannot convert this visitor into a customer, or "bounce off“The problem can be a high bounce rate.

The problem must be addressed as early as possible.

Here we discuss the best 8 web design tips to lower the bounce rate you need in 2020.

1. Optimize the page load time

Speed ​​up your website's load time to improve your bounce rate. Ideally, your website should load within three seconds.

The following points can improve the loading time of your website.

• Optimize your image size
• Eliminate unnecessary plugins
• Minimize your website code
• Use a high quality web host

2. Use VPN apps

Virtual Private Network (VPN) applications extend a private network over a public network by allowing users to send and receive data over the VPN rather than your computer to the Internet. By using VPN apps, you can access web applications and websites completely anonymously. They unblock websites and offer bypass filters.

Some important advantages of VPN apps are:

• They improve security
• Easy accessibility
• Save costs
• Avoids restrictions

3. Make your site responsive

Your website should have buttons that allow readers to easily share your blogs on social media. The more links there are on social media, the higher the percentage of visitors to the website. Mobile site traffic is growing rapidly. The release option opens up traffic for visitors to mobile websites. Responsiveness can also be achieved by choosing the right topic.

4. Make your content appealing through intelligent formatting

If your content is valuable and unique, but your website is visually intimidating, this will discourage readers. Here are some ways to make your website appealing.

• Use colors effectively on the website
• Stick with Sans Serif Fonts
• Use spaces between text and images effectively
• Use unique and eye-catching images
• Include FAQs
• Add a contact page

5. Use infographics

Organize your website information in clear and easy-to-read infographics to keep your website informative and engaging. A compelling infographic can keep a visitor on your website.

6. Include ratings

Including reviews either on the product page or on a separate review page motivates people to trust you. More than 90% of online shoppers say they have read reviews before making a purchase decision.

7. Update

Continually optimize and update your site based on changes in the field. You should also check the website regularly to make sure everything is running smoothly and there are no errors. You can also use tools like Google Analytics to make the necessary adjustments to your website.

8. Keep your website up to date with the right content

Keeping your website up to date with the right content will always give you the best return on investment (ROI). This helps generate additional leads. You can generate more sales by reducing the bounce rate by building a level of trust with them. If other people stay on your website, read and look at them, there is a good chance that you have built trust in your customers.

We hope you can use these tips to make your website better and more customer-friendly.