Dresner Advisory Providers Publishes 2021 Cloud Computing and Enterprise Intelligence Market Research

Dresner Advisory Services Publishes 2021 Cloud Computing and Business Intelligence Market Study

NASHUA, NH, March 31, 2021 (GLOBE NEWSWIRE) – Dresner Advisory Services today published the 2021 Cloud Computing and Business Intelligence market study, part of the Wisdom of Crowds research series. The 10th Annual Report examines end-user delivery trends and attitudes towards cloud computing and business intelligence (BI), defined as the technologies, tools, and solutions that use one or more cloud delivery models.

According to the report, Cloud / SaaS ranks 11th among the 44 topics examined, compared to 12th place in 2020. An all-time high of 55 percent of respondents indicated that Cloud BI was either “critical” or “very important”. is. It is most important among the marketing / sales functions. In terms of industry, the technology sector has placed the highest priority on the cloud, followed by business services and government. Among the perceived drivers of Cloud BI, respondents see “cost” as the greatest benefit, while “data security” is seen as the greatest obstacle to adoption.

“We would expect companies that are successful with BI to be more likely to be interested in newer cloud BI offerings. This also applies to our 2021 study,” said Jim Ericson, research director at Dresner Advisory Services. “Companies that claim to be completely successful with BI are also most likely describing Cloud BI as a critical technology.”

“We are pleased to publish this milestone edition on the 10th anniversary of our market study on cloud computing and business intelligence,” said Howard Dresner, founder and chief research officer at Dresner Advisory Services. “When we started tracking and analyzing these market dynamics, acceptance was emerging. Compared to the first few years of this focused study, Cloud BI has been shown to overcome skepticism and ambivalence and cross a credibility threshold. “

Wisdom of Crowds® research is based on data collected on usage and delivery trends, products and providers. Users in all roles and in all industries have helped to get a complete picture of the realities, plans and perceptions of the market. Further information is available at

About Dresner Advisory Services
Dresner Advisory Services was founded by Howard Dresner, an independent analyst, author, lecturer and management consultant. Dresner Advisory Services, LLC is focused on creating and sharing thought leaders in business intelligence (BI), performance management and related areas.

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