DKNY launches its Fall 2020 #DKNYSTATEOFMIND marketing campaign
DKNY's campaign praises the spoken word and advocates the ability to stimulate transformation, promote positivity and connect like-minded people from all over the world
The wise know: words are important. Language connects communities, articulates individuality and creates lasting change. And if the dynamic of 2020 has taught the world one thing, it is the unstoppable power of the people who stand behind their words. Reminiscent of the zeitgeist of the past year and inspired by the power of language, DKNY The clothing brand presents the autumn campaign #DKNYSTATEOFMIND in autumn 2020.
#DKNYSTATEOFMIND praises the spoken word and is committed to its ability to stimulate transformation, promote positivity and connect like-minded people from all over the world. The multinational cast of the campaign, led by Brianna Capozzi, includes Aiden Curtiss, Yasmin Wijnaldum, Ansolet Rossouw and Indira Scott. For the #DKNYSTATEOFMIND Men campaign, multi-syllable separator, David Alexander Flinn played, staged and shot the images of men's fashion.
In order to further praise the courage of the spoken voice, DKNY identified a group of multifaceted people whose words of independence, resilience and love embody the sensitivity of #DKNYSTATEOFMIND. Recognized talents include celebrities and interdisciplinary change makers from the fashion, entertainment, sports and music industries.
Each lamp received a unique # DKNYSTATEOFMIND sweatshirt, which was personalized by the VIP with a self-written quote. Unique to every celebrity, the bespoke hoodies symbolically honor different perspectives and celebrate those who fearlessly use their words to shape our beliefs, advance our behavior and ultimately shape our future.
In addition to the custom VIP sweatshirts, DKNY developed three limited edition hoodies. With the brand's own maxims #DKNYSTATEOFMIND, the gender-neutral pieces are a reminder of the energy and New York attitude inherent in the brand. Individuals can shop and share their #DKNYSTATEOFMIND exclusively at DKNY.com from September 15th.