DJI and Mercedes-Benz EQ System E Group have lift-off
DJI will provide the Mercedes-Benz EQ Formula E team with the latest aerial photos and creative camera technology to bring racing fans closer to the action on and off the track
DJI, the newest official supplier of the Mercedes Benz The EQ Formula E Team is the first choice worldwide for aerial photography and creative camera technology.
The Mercedes-Benz EQ Formula E team will use a wide range of DJI antenna and handheld products to bring fans closer to the action through digital content on and off the track. Driven by a passion for constant innovation, the two companies will bring revolutionary products and creative storytelling to Formula E racing.
"In our discussions with DJI, we quickly realized that we share the same values," said team principal Ian James. “DJI is constantly striving to develop new ideas for its technologies in order to push the limits of what is technically possible. That's exactly what we do in Formula E. The series has become a pioneer for technological innovation, sustainability and electric mobility. We look forward to working with DJI and using their advanced technology and creative expertise in the Formula E environment. "
The Mercedes-Benz EQ Formula E team has been using the brand's products such as the DJI action camera since the Mexico City E-Prix. The various camera modes of the DJI action camera offer versatility to the user and the durable, rugged design enables the capture of fluid 4k footage in some of the toughest technical environments.
"DJI is pleased to work with the Mercedes-Benz EQ Formula E team and to be part of one of the world's leading motorsport series," said Basile David.
Head of Partnerships at DJI: “The shared values of the two brands – change and progress through innovation and striving for excellence through collaboration – will enable us to take creative storytelling to a new level. The footage recorded by DJI's drone and handheld camera technology gives fans of the Mercedes-Benz EQ Formula E team and motorsport enthusiasts all over the world a new and impressive viewing experience. "