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Customer expectations change daily. When it comes to digital marketing, your company may be content to keep the status quo – but don't feel comfortable. If you do nothing, you may need to keep up with the competition quickly. The digital landscape is incredibly innovative. In fact, IDC predicts that the connected person will contact their connected device on average every 18 seconds by 2025. And the digital transformation in marketing will be at the forefront of this development. Failure to prepare your company for market changes and changing expectations can have catastrophic effects on the future growth of the company.

The good news is that now is the best time to do anything. If you're still on the fence to make changes, consider the risks. To help you innovate, we've identified five risks when it comes to your digital marketing strategy.

1. The competition comes for your customers.

You knew that competition for your customers would always come, but now you have an advantage. You take action. Your competitors rely on cutting-edge technology that will make your business successful in the long term. With the right digital marketing tools, you can not only attract new customers, but also digitally savvy customers who may be upset by your aging technology. Customer requirements will continue to change. The best advice is to switch with them.

2. Less efficiency, less effectiveness.

Your marketing team needs to be efficient and effective to be successful. Fast and flexible campaign delivery across multiple channels shouldn't just be a must in digital marketing. However, relying on IT or agency support for campaign execution is not complete evidence. Strengthen your marketing team with the modern marketing automation tools needed to quickly deploy campaigns. The change not only improves customer loyalty, but also helps you to save efficiency and effectiveness.

3. Campaigns should be effective. Or they will be forgotten.

Gaining customer loyalty (and earning it) by engaging with the right customer at the right time about topics or business solutions that interest them. Customers want content that they directly address. If you cannot manage and start relevant and interesting campaigns quickly, you lose not only the customer’s attention, but also his business. Help them learn what they want to know with agile, personalized campaigns spanning multiple channels.

4. Talent may be looking for greener pastures.

Chunky, outdated technology doesn't attract innovative young people. Today's workforce is competitive and marketing talent will be looking for a job that will help them be agile and efficient. This leaves enough time to develop exciting new ideas. With robust, easy-to-use marketing technology, your marketing team can innovate and make a better contribution to overall sales. Blocking them with labor-intensive technology is not only inefficient, it can also have a lasting impact on morale and long-term business growth.

5. Customers will tend to have better experiences.

Finally, today's customers with digital skills have options. You are no longer dependent on the old purchase making decisions. They want quick, easy, and convenient experiences. And they want to be enthusiastic and busy with relevant content on multiple channels and on the go. It will not be easy to satisfy them and continuous improvement is required. Using robust marketing technology that grows with your business and evolves with customer needs is the best choice to stay competitive in today's market.

Trade now.

Now is the time to act. It's not too late to catch up with your competition, even if the digital transformation is already more advanced. A small marketing team with limited resources can do a lot with the right marketing tools. Get out of the status quo, fight back with better customer experiences. Find and retain the right customers at the right time. Get to know them on their customer journey and provide them with relevant content to help them make their selection. And all with agile, automated marketing technology that allows you to create a campaign from zero to sixty with just a few clicks.

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