Blog

What investors need to focus on in 2021 and beyond

The internet has certainly changed the way we do business for the better. With the widespread use of smartphones worldwide, almost all companies are switching to the digital space. Here is the money and the customers.

Businesses are now investing in online marketing. This is the only way to stay relevant, build brand awareness, acquire and retain customers and increase profitability. Marketing today is about reaching potential customers online. That is why digital marketing is demanding and highly competitive. However, in order to maintain a steady flow of targeted traffic and convert prospects into customers, you need to equip yourself with adequate knowledge.

This way you will learn everything you need to know, gain deep perspectives and stay up to date with current trends to grow your business.

Top digital marketing resources investors need to focus on:

Blogs

Blogs are revolutionary marketing tools. You can think of these as mini magazines that provide individuals and businesses with a dynamic vehicle to promote their brands and services. Blogs help build brands and get attention in ways that advertising can’t.

Search engine optimization

SEO is a type of digital marketing that is about understanding what users are looking for on search engines, especially Google. The aim is to increase the visibility of your brand on the internet and to get more customers to find your company. SEO is one of the main drivers of organic (unpaid) traffic to websites. This means you can stand out from your competitors in organic search and drive more traffic to your website and online channels.

Online courses

An online course is the delivery of classroom experience using the digital network for interaction, learning and dialogue. However, it doesn’t require face-to-face meetings with your customers. Online educational courses are very effective as they help convince and educate potential customers of your expertise in your niche. The most important thing for an online course is that it is engaging and gives a clear result.

Email Marketing

Email marketing is one of the most popular and effective digital marketing strategies for businesses. Email marketing allows you to connect, grow, and market your brand to your own subscriber list. This increases your chances of potential customers becoming paying customers.

Social media

Most of us are familiar with social media platforms like Instagram, Twitter, Facebook and LinkedIn. These platforms are great for keeping in touch with friends and loved ones. They are also powerful tools to grow your business. When you have an effective social media marketing strategy in place, you can reach more potential customers, target existing followers, and drive traffic to your website. It can also be a great addition to your content marketing and paid social media ad campaigns.

Video marketing

Research has shown that nearly 90 percent of business owners say videos increased traffic to their website. Because of this, you need to be extra careful and find an eye-catching and creative medium to get your brand known. This marketing technique is one of the best channels to get more views not only on platforms like YouTube but also on social media and your website.

While creating amazing video content can be challenging, it is well worth it. You don’t need fancy equipment. All you need is a recording device, the topic you want to cover, and you’re good to go. You can then post these videos on your website, YouTube, and other platforms to generate views and traffic.

Podcasts

There were over 30 million podcast episodes in April 2020 and monthly podcast listening reached 37 percent in the same year. Today, podcasts reach over 100 million Americans every month. And more than 77 percent of Americans 12 and older are familiar with podcasting. Podcasts offer exciting opportunities for companies looking to reach their existing followers and reach new audiences. Not only can brands promote their podcasts on social media, but Google is also working on transcending voice / podcasts to drive traffic. If you want to start a successful podcast, you should cover topics that are of interest to your audience. Try as much as you can to provide valuable information and add a compelling call to action to encourage listeners to learn more.

Acquire more customers

One of the best ways to get more customers is to convert users who have already shown interest in your brand. However, understanding the ins and outs of digital marketing requires a great deal of dedication. It’s more than just gathering and understanding information. You need to be able to implement everything and identify tactics that work best for your brand.

Every company is unique and requires unique solutions for growth. Therefore, you should seek professional advice before taking a step.

Shawn Tiberio is a Marine Corps veteran serving 10 years of honorable service in the United States Marine Corps. With multiple stakes over the years and extensive training as an Ironman distance triathlete, entrepreneurship and mindset have become a must for Shawn. He is co-owner of Top Results Consulting, where he helps companies and entrepreneurs grow and succeed. Check out his free master class and find out exactly how to reach the right prospects for your company at topresultsconsulting.com.