Desert Monetary Credit score Union Welcomes New Chief Advertising Officer
PHOENIX–(BUSINESS WIRE) – Jeremy Nelson, a 20-year financial industry veteran, is the new Chief Marketing Officer (CMO) for Desert Financial Credit Union.
As CMO, Nelson will oversee all marketing areas for Desert Financial, including marketing strategy, digital marketing, social media, advertising, promotion, public relations and branding.
Nelson joins Desert Financial during a record growth period. Arizona’s largest credit union has increased membership by more than 30 percent in the past two years.
His tasks include the continuation of this strong growth path through the management of the credit union’s brand strategy, demand generation, digital marketing, creative and content development as well as membership loyalty.
“Jeremy’s experience and personal philosophy are closely aligned with our strategy of driving growth by giving more back to the community,” said Cathy Graham, executive vice president, Desert Financial. “We look forward to seeing his leadership fuel member engagement and expand our reach to more Arizonans.”
Nelson began his career at a Utah credit union and worked his way up to vice president of direct marketing at a regional credit union serving 1 million members in seven western states. He holds a Masters of Business Administration in Marketing from the University of Utah.
About Desert Financial Credit Union
Celebrating more than 80 years in Arizona, Desert Financial is the state’s largest local credit union, with $ 7 billion in assets, more than 350,000 members, and 47 branches. Membership is available across Arizona with contactless solutions through eBranch, making it easy to click, call, or come. As a not-for-profit cooperative, Desert Financial prides itself on sharing its success. In 2020, members received $ 14 million in dividends through Member Giveback Bonus, and Desert Financial gave more than $ 5 million in COVID-19 aid, donations, grants to our members, the community, and the team and random kindnesses. Learn more about the credit union difference at www.desertfinancial.com or follow us @desertfinancial.