Communications consultancy Sefiani welcomes 4 new members
The national communication and PR consultancy Sefiani has strengthened its team with four new hires.
Amy Boyce joins as Account Director with a focus on sustainability and financial services. Amy joins Sefiani with nine years of communications experience from the corporate and financial services company Madden Associates. Prior to that, she worked for corporate and consumer clients at H + K Strategies and internally at the Children’s Cancer Institute and the Scentre Group.
Luke Ireland joins Sefiani’s Technology Practice as Account Manager. Previously, he was Senior Content Executive at Hotwire, where he spent three years working with global and local technology clients, focusing on storytelling and thought leadership across traditional, social and digital media.
Laura Van Uum was named Account Executive to assist with brand reputation and consumer customer accounts. With a double degree in Public Relations and Business from Charles Sturt University, Laura previously held communications roles at Blue Mountains Grammar School and Manning PR in Orange.
Frances you comes as Account Coordinator to support the technology, corporate and finance teams at Sefiani after graduating from UTS with a degree in Communication Studies and a year as Research and Bid Writer at Busways, Australia’s largest private bus company.
The team expansion is due to the strong growth of the company, which has gained six new customers in the past few months: the global cryptocurrency platform Luno; Global group Henkel Beauty Care; Venture capital company OneVentures; Supply chain financing platform Octet; and engineering firms Taylor (an Australian player) and Arcadis (a global player of Dutch origin).
“More and more companies are trying to improve and protect their brands and their reputation. We have never been so busy, ”said Robyn Sefiani, CEO and founder of Sefiani.
