Cedrent Enterprises claims PwC’s indigenous enterprise prize
The PwC MURRA Boost Initiative has selected an indigenous car rental company as a new recipient, with the profits from Cedrent Enterprises helping to support the youth of the Far West Coast.
Headquartered in South Australia, the majority-owned indigenous car rental company will receive $ 30,000 in kind from a specialist PwC team to strengthen business practices and build capacity for future growth.
The PwC MURRA Boost Initiative is now in its sixth cycle and is part of Indigenous Business Month, which was launched in 2015 by alumni of the Melbourne Business School’s MURRA Indigenous Business Master Class Program. The aim of Indigenous Business Month – this year under the motto “Powering the Indigenous Economy” – is to highlight and promote indigenous economic participation.
“PwC is very excited to continue our support for Indigenous Business Month,” said Tom Seymour, CEO of PwC. “We have had the privilege of working with many great indigenous companies in the six years that we have won this award – and seeing them thrive and grow. This continues to show the growth and diversity of indigenous companies and their ambitions have a significant impact. “
Seymour also highlighted the extremely high quality of this year’s applicants: “This year’s winner, Cedrent Enterprises, is running a successful commercial operation and providing a valuable service to provide access to many regional and remote areas in South Australia and the Northern Territory. PwC is very much looking forward to working with Cedrent and contributing to the next stage of their growth path. “
Cedrent Enterprises was founded in 1991 and today serves customers from locations throughout the South Australian outback to Alice Springs and Darwin with a range of commercial vehicles, trucks, vans and buses as well as large to small cars. In 2017, the indigenous company acquired a majority stake in the company Company bought Munda Wana Wilurarra.
Munda Wana Wilurarra is owned and operated, and in turn, a division of the Trust of the Far West Coast Aboriginal Corporation, a body that oversees the administration of the Far West Coast areas of South Australia, a region roughly on the west side of the Eyre Peninsula stretches across the Nullarbor Plain to the Western Australian border, which received the Native American Title in 2013.
“Cedrent Enterprises has strengthened the indigenous economy by expanding our Enterprise Rent-A-Car franchise across Australia and helping us to engage more Aboriginal communities and provide more opportunities for our mob,” said April Lawrie, director of Far West Coast Investment, which noted the profits, went into providing educational programs and scholarships to Far West Coast youth.
Previous winners of the PwC MURRA Boost Initiative are: GWS Engineering and Construction (2020), BlackCard (2019), Kakadu Tiny Tots (2019), Marrawah Law (2018), Biodiversity Australia (2017) and Ngakkan Nyaagu (2016).
