Nostalgia marketing is not new, but it is particularly important today if people feel increasingly lonely on the one hand and distrust brands and companies on the other. Although nostalgia is not for every brand. In some cases, nostalgia can marginalize your brand by emphasizing that it is out of touch and no longer relevant
Sports England, a non-departmental public facility, announced a brand new campaign in the middle of the coronavirus pandemic (COVID-19) called Join The Movement with the hashtag #StayInWorkOut. The campaign, funded by The national lottery, provides advice and tools that individuals may need to stay active while the country is dealing with the outbreak of the
CuriosityStream, a leading global media company, announced the "Stay in, Stay Curious" campaign, which includes an expanded "Kids" mode and creates a child-friendly space in the library of award-winning documentaries and series. To be as accessible as possible, CuriosityStream temporarily lowers its annual subscription price to just $ 12 / £ 10.27. Viewers of all
Fiat Chrysler Automobiles (FCA) is committed to ensuring that those at the forefront of the coronavirus pandemic make and donate over 1 million protective face masks per month. Production capacity will be installed this week and the company will begin manufacturing face masks in the coming weeks. The first distribution takes place in the USA,
Every brand wants to take their audience on an unforgettable journey. So it's important to take the time to assess what the trip will look like to build a brand story. There are many structures that storytellers use to create different types of stories. Here are eight of the most common. 1. Monomyth: This story
JanSport announced plans to donate 10,000 backpacks world Central kitchen, a non-profit organization dedicated to creating intelligent solutions to hunger and poverty in response to the COVID-19 pandemic. With this donation, World Central Kitchen will use the packaging as a container for delivering much-needed food to students in Oakland, California and Los Angeles, California. “The
Maple Leaf Foods is expanding its efforts to support front workers, communities and healthcare providers during the COVID-19 pandemic Maple Leaf Foods Inc.. announced plans to take immediate action to further support its frontline workers, food aid and health care providers in response to the COVID-19 pandemic. The measures include a weekly bonus for hourly
What are the biggest innovations from Amazon? Drones? Cloud computing? Echo and Alexa? These are impressive; Some are even revolutionary. However, I believe that Amazon's greatest innovations are those that have changed the fundamentals of competition so far that they now sound banal. My top list of the biggest Amazon innovations includes free daily shipping,
Ping an insurance company Companies of China, Ltd. announced this Ping an intelligent healthcare system, the subsidiary's intelligent health team Ping An international Smart City Technology Company Limited has introduced an intelligent audio screening system for COVID-19 to strengthen the control and prevention of epidemics with artificial intelligence. Since the system was launched on February
It was John F. Kennedy who said; “Change is the law of life. And those who only look at the past or present are sure to miss the future. “With an uncertain future on our doorstep, markets and people strive for someone to demonstrate leadership that is based on reality. Enter Marriott CEO Arne Sorenson.
