L’Occitane en Provence donates 186,400 individual hygiene products to Clean the World Foundation Clean the World Foundation, a leading global provider of health, sanitation and hygiene measures (WASH) and global sustainability, received a substantial donation of almost 200,000 hygiene products from L’Occitane en Provence, a global manufacturer and distributor of products for natural beauty and
A few years ago I wrote an article here on Branding Strategy Insider about empathy, in which I observed the importance of this property for the connection of brands with their customers. Empathy confirms the feelings, worries, aspirations and fears that someone has and says: "I understand." This is not only reassuring, but also adds
Young Hollywood has teamed up to launch the #TieABowChallenge, which is organized by key elements PR. The Tie A Bow Challenge is a social media campaign that aims to demonstrate global unity in the fight against the corona virus and to thank all the key workers who are at the forefront of this fight. Celebrities
Sandy Hook Promise provides tools to help students who live in their homes and are at risk of domestic violence, emotional abuse, bullying, and depression during the pandemic Sandy Hook promise encourages students and parents to take time during the week to prevent youth violence by providing special online tools. This year, the National Youth
KIN designers want to help others while trying to keep their business moving KIN The label Accessory designers Sara Brady and Ashley Cornil announced that they are launching a Pay It Forward campaign. This initiative enables KIN The Label to help those affected by the COVID-19 virus by giving their customers a 20 percent discount
Tieks launches Operation #SewTogether to mobilize the company's frontline resources and millions of fans to manufacture masks for medical providers Shoemaker from Los Angeles Ties von Gavrieli started his campaign and set up a mask production line in Los Angeles. The company upgraded its facility, bought a fleet of sewing machines, and retrained the Tieks
Huami technology signed a formal cooperation agreement with the Chinese athletics Association. While the agreement represents an official partnership with the Chinese track and field team and the Chinese track and field association in the smart wearable industry. The two sides work together to develop Chinese sport by leveraging Huami brand, market, research and development,
Unilever, a partner in the UK government, is funding a global program to combat the spread of the corona virus The British aid and Unilever The global program will reach up to a billion people worldwide, raise awareness and change behavior to ensure that people wash their hands regularly with soap and disinfect surfaces. It
The cosmetics company, L’Oreal USAAnnounced a multi-faceted initiative to help Americans during the COVID 19 outbreak and recovery. This obligation is made in addition to L’Oreal’s Europe-wide corona virus solidarity programThis includes a one million euro / £ 904,135.82 donation to charities across Europe. The L’Oreal USA initiative is implemented immediately and includes the following
Cottonelle announced a commitment from $ 1 Million / £ 835,465.00 million and one million rolls of Cottonelle to the Response from United Way Worldwide COVID-19 Community and recovery funds. With the effects of coronavirus continuing to strain consumers around the world to find their key products, Cottonelle urges Americans to use #ShareASquare to reduce
