More and more brands are finding their way to the interface between brand and entertainment and adopting Hollywood's tools and techniques that lead to blockbuster story brands. And rightly so in an attention economy that rewards brands that are both meaningful and interesting. A brand brain trust can help you gain an advantage at these
Cincoro tequilaThe company, made up of five rivals who have become friends and won 12 gold medals, is now available online through a partnership with the leading e-commerce company Thirstie, Inc. To commemorate this milestone and help some of the people affected by the recent economic disruptions, Cincoro has joined the #TipYourBartenders campaign and has
Marketers often talk about stories as if it were one thing. However, multi-stakeholder companies and brands need to consider different answers and priorities by streaming a series of stories to a variety of audiences at different times. The reason is simple. The things that make a brand attractive in one context are different from what
The Okabashi Brands campaign donates a pair of shoes to medical professionals and customers with every order Family owned and operated shoe company Okabashi brands has been a leader in responsible and sustainable manufacturing in the United States since 1984. They've made millions of pairs of their affordable, environmentally friendly shoes that are valued for
All proceeds from Squatty Potty toilet paper seeds are donated to Johns Hopkins Medicine for COVID-19 vaccine research and patient medical care Squatty potty, the world's leading provider of toilet stools, known for its viral promotion of a unicorn with ice cream, announced the launch of its newly developed product "Toilet Paper Seeds". That's right
7-Eleven, Inc. donated 1 million masks to them Federal Emergency Management Agency (FEMA) to help the medical community that is tirelessly fighting the coronavirus pandemic. "7-Eleven is a brand that cares deeply about the people and communities in which we operate, particularly the first responders and the medical community who risk their lives for us
Ford and GE Healthcare to Design FDA-Approved Airon Corp. Ventilator use ford engine Companies, in collaboration with GE Healthcare, announced today that Michigan will begin producing a third-party ventilator with the goal of producing 50,000 of the vital units within 100 days and up to 30,000 a month thereafter as needed. Ford will deploy its
Avon's philanthropic efforts include donating personal care products to the United States anti-hunger organization in excess of $ 2 million / £ 1.6 million Avon has teamed up Lining the children again work closely with community partners such as schools, civic organizations and food banks to help the most vulnerable groups and others who may
The initiative is a local extension of Airbnb's global drive to connect 100,000 COVID-19 forces with accommodations Hosts on Airbnb offer NHS and other frontline medical staff free overnight accommodation while doing their critical work, and the home stay company waives all stay fees. Hosts across the UK can register for the program and offer
