Brand strategy Insider helps marketing-oriented executives and experts like you to define and increase brand value. BSI readers know that we regularly answer questions from marketing-oriented managers and experts everywhere. Today we hear from David, a CEO in Atlanta, Georgia, who has this question about expanding brand relevance and distinctiveness. "We are an established consumer
Use the power of data, technology and creativity to build major American brands through craft and culture. Havas Chicago group has hired three key executives to expand the agency’s leadership team. Former Facebook Executive Liz Roche joins Havas Helia, a digital agency that uses data to create an optimized customer experience as a managing director.
Mattress company, in collaboration with Protect-A-Bed, a SureFit company, will donate 1,000 pillows a day to healthcare professionals mattress Celebrationshas teamed up with the national bedding retailer Protect-A-Bed, a SureFit Company Donate 10,000 pillows to healthcare professionals who are fighting on the frontier of the coronavirus pandemic. The company will donate 1,000 pillows a day
Our current situation is one of disturbance, fear and uncertainty. But we know one thing for sure. This situation will end and the reconstruction will begin. As a marketer, the question for us is simple: what should we do now to survive this crisis and at the same time position our brands for the other
Persona donates personalized vitamins to 1,000 fire, police and rescue workers persona, a Nestlé Health Science (NHSc) company and personalized vitamin subscription program, shows its appreciation for the country's fire, police and emergency services by providing up to 1,000 first aiders with three free months of personalized vitamins delivered to their door will. Emergency workers
The latest tech accessory collection from Casetify is inspired by Coca-Cola's international identity Casetify, the brand for customized technical accessories, works with Coke to launch a limited collection of carefully designed accessories. This collaboration, called The Coca-Cola Collection, naturally combines the elements of two brands that millions of people around the world enjoy. The collection
Cannes Lions has announced that the annual festival of creativity will not take place in October as planned. The next edition of the festival will take place from June 21st to 25th, 2021. As the impact of COVID-19 on consumers and Cannes Lions customers continues to be felt in the marketing, creative and media industries
Fabletics, a global active lifestyle brand co-founded by Kate Hudson, is pleased to announce that they have partnered again with Demi Lovato for another coveted collection. The exclusive collaboration was created to inspire women to channel their inner strength – which feels more important than ever today. "We recently watched our world change and have
As US hospitals run for beds for the flood of coronavirus patients, Serta has announced a plan based on its previous commitment to donate 10,000 mattresses. The mattress brand launched Stay Home, Send Beds, a program that enables bed donations nationwide for hospitals and temporary medical facilities during the COVID 19 pandemic. Visitors to their
Ogilvy has been named a leader by Gartner for the fifth time in a row Ogilvy, a global marketing and communications company, has been named the leader in Gartner's Magic Quadrant for global marketing agencies Report for the fifth time in a row. Gartner, the world's leading research and consulting firm, rates vendors based on
