Lamborghini is a partner of the LEGO Group to build the most powerful Lamborghini made in LEGO Technic Automobili Lamborghini and the LEGO group have teamed up to produce the LEGO Technic Lamborghini Sián FKP 37: a 3,696-part model in 1: 8 scale that embodies the unmistakable power and breathtaking appearance of the Lamborghini hybrid
ZALORA works with The Trade Desk to integrate attribution across Asia ZALORA, Asia's online fashion destination and winner of the World Branding Awards, and The trade desk, a global advertising technology platform, has agreed to collaborate on attribution integration across Asia. Attribution integration enables participating brands that sell on ZALORA to measure the conversions and
The LVMH celebrated the International Day for Biodiversity by reaffirming UNESCO's groundbreaking commitment to protecting the environment With the global upheavals triggered by the Covid 19 crisis, LVMH, a winner of the World Branding Awardsis more determined than ever to take initiatives to protect the environment. In conjunction with the International Day for Biodiversity, which
Jaguar Launches Series of 15-second Movies That “Book” Sky Documentaries Programs jaguar Britain has worked with sky media for the launch of Sky Documentaries, a new home for feature-length documentaries and series that aired on May 27 for the first time. Sky Documentaries shares Jaguar's passion for creativity and storytelling, trying to challenge, provoke and
All generalizations are wrong. Including this. Local campaigns always beat global campaigns. Always. Except when they don't. If there's ever a hot topic, it's the local or global marketing debate. People get angry. “Our market is different. Yes, France / Germany / England / Canada / Australia is different. “My local marketing colleagues have told
What do you get when you combine creative skate culture and the chunks and whirlpools of Ben & Jerrys? A partnership in heaven that resulted in a unique sneaker called "The Chunky Dunky". It's all part of the lifestyle brand. Nike SB Dunk Low Pro. It's a sip even for Ben & Jerry's fans. The
In collaboration with the Los Angeles LGBT Center, NYX is creating the first virtual Pride March and an Ally Education Platform NYX Professional Makeup has announced the launch of the Pride initiative "Proud Allies for All", which aims to educate the audience about what it means to be an ally of the LGBT community. With
When I was approached by an editor two years ago with the idea of writing brand storytelling: putting customers at the center of your brand story, I would never have imagined how exactly the topic about which I had written and tried to evangelize the public Stage would become a leading innovation in one of
FIFA shows solidarity in fighting the Covid 19 pandemic The FIFA Foundation, endowment will organize its first official football game to raise funds for access to COVID-19 Tools (ACT), a global collaboration to accelerate the development, production, and equitable global access to new health technologies for the coronavirus, including diagnostics, therapeutics, and vaccines . "It
The company's purpose is the buzzword of the day. In August last year, the US Business Roundtable radically redefined its “purpose of a company” statement to include not only shareholders but also stakeholders. Larry Fink, who heads the world's largest wealth management company BlackRock, wrote in a letter to the company's CEOs in 2018: "Without
