Airbnb introduces a new engagement program and announces its collaboration with local authorities, nonprofit partners and tourism organizations from around the world Airbnb has announced two initiatives to support local travel and economic growth: a series of partnerships with travel destinations around the world and Go Near, a new initiative to support the local economy
As parts of the world begin to loosen their locks, a new Unilever x Uber partnership is helping people get safely moving again In a few weeks Unilever International, the company's global business unit, which specializes in white space channels, will provide hygiene kits for Over Drivers and couriers in the UK. As part of
Torgoen is campaigning with Miracle Flights to help more children get the life-changing medical care they need Since 1985 Wonder flights has relied on pilots to transport seriously ill children to specialized medical care away from home. Miracle Flights is pleased to announce its partnership with the Aviation Watch brand as the national nonprofit celebrates
Brandless has been a contrarian from the start. The company stuck to the notion that brands don't matter in the sea of consumables, but fungible products. All things are the same, all things are essentially the same things, just different. Generic. Generally the same thing. Unbranded. Brandless failed as a business. The tragedy is not
5W Public Relations (5WPR), one of the largest independent PR companies in the United States, has been named PR Agency of Record for the celebrity-based alcohol app. GrapeStars. Celebrities can use the platform to advertise their wine and spirits brands to fans via the first virtual direct sales channel, directly via social media. "GrapeStars is
1-800-Flowers.com, a flower and gift brand, announced that it has worked with global design talents. Jason Wuto bring out an exclusive range of modern and elegant bouquets. The Jason Wu for Wild Beauty collection, now available nationwide, offers trendy arrangements that embody the designer's characteristic aesthetics of femininity and sophistication. Content behind the scenes, specially
Brand strategy Insider helps marketing-oriented executives and experts like you to define and increase brand value. BSI readers know that we regularly answer questions from marketing-oriented managers and experts everywhere. Today we hear from Dan, a chief marketing officer in Chicago, Illinois, who asks this question about brand-ready models. "Is there a maturity model for
For his first episode, Lexus works with the UK-based origami artist Coco Sato The Lexus Creates Initiative is a new content series from the luxury brand. This social media-driven program engages participants in activities that are both informative and engaging, on topics related to Lexus' trademarks in terms of design and craftsmanship. This is accomplished
The Election Vodka is a limited-edition spirit made in America that has been launched on the market without any promise to improve someone's life or plan the rest of the year With a global pandemic and an economic and civil crisis since the beginning of the decade – Choice vodka, a limited-edition American-made product, starts
Since 2015, the line of seasoned retailers like Diesel, Gymboree, Rockport, Brookstone, Payless, and others who have filed for bankruptcy or gone into the sunset have become a bleak infographic. The new direct-to-consumer model (DTC), which comes from pioneers such as eBay, Amazon and Alibaba and will supply companies such as Warby Parker, Casper-Matratze, Taylor
